West London is a little more blue this week after Chelsea Football Club teamed up with adidas to unveil the first of four 'Blue Pitches' with the aim of encouraging young Londoners to participate in grass roots sport.

The pitches are free to use to help get young people more active and make a real difference to local communities.

Football, basketball and tennis can all be played on the four all-weather pitches which can be found at four sites close to Stamford Bridge.

Chelsea Manager Luiz Felipe Scolari joined Chief Executive Peter Kenyon and midfield stars Frank Lampard and Michael Ballack to officially open the first site in Battersea.

Peter commented: "The Blue Pitches are state of the art facilities where youngsters, regardless of age or ability, can meet up and play for free. I know that all the Blue Pitches will be a really welcome and needed addition to the local communities ".

All four pitches are, of course, blue in colour, inspired by the ‘Reflex’ blue in the Chelsea kit and are made from a high specification astro turf - a replica of a natural grass surface.

The Global Retail Marketing division of the sporting goods manufacturer Adidas AG finished in close collaboration with the Infinite Vision GmbH & Co.KG the eighth Tech Terminal season. Tech Terminals are interactive information desks for the presentation of new sportshoes and football Boots, which are disposed in 450 Adidas stores worldwide by now.

3D product animations enable costumers to learn interactive about new products like sophisticated sport shoes on the basis of virtual product descriptions. Infinite Vision purifies the engineering data (CAD) of the brand new sport shoes visually, creates the look & camera work and animates the motion sequences to make the technical features comprehensible and memorable. The resulting filmclips establish the basis for the Adidas Tech Terminals.