Millwall Football Club have announced that CYC will sponsor the 2008-2009 season's home and away shirt.

Millwall have been without a main sponsor since Oppida's two-year deal with the club expired last month and for next season the CYC logo will feature prominently on the front of Millwall's shirts.

Millwall's Commercial sales manager Mark Cole commented:

"I am particularly pleased that CYC have agreed to become our main sponsors because the directors are big Lions fans whom I have got to know over a number years.

As a company they have been keen supporters of the club for some time now and have decided to take their involvement with us to another level."

Nicky Hayes, a director of CYC added: "As a young progressive global brand, CYC are proud to be associated with Millwall Football Club.

The signing of this sponsorship deal for the forthcoming season is great news for both CYC and the club.

We at CYC wish Millwall Football Club every success for the forthcoming season both on and off the pitch and look forward to the start of a long and fruitful partnership."

This summer, Adidas and the Chinatown soccer club will release their debut footwear collaboration, the top sala CSC. The Chinatown soccer club (CSC) is a semi-organized crew of artists, photographers, skateboarders and designers who meet year-round for friendly soccer matches in New York City's Chinatown. This special edition shoe is a performance lifestyle football boot featuring a custom design on the fairly unknow Top Sala model.

To celebrate the release of the shoe in NYC, Adidas & CSC will host a launch event on the CSC's home turf, where BBQ, drinks and some friendly matches will offer the ideal setting for the spirit of the local club. Furthermore, Adidas and CSC will create a clubhouse in central vienna, Austria, home of the 2008 European championship, which will feature artifacts to showcase the club's history and introduce the club's positive brand of soccer.

The Adidas Top Sala will be released in mid june 2008 at a select distribution of specialty stores worldwide.