Football Shirt Culture.com

Dundee Football Club have signed a new four-year deal with sportswear giant PUMA and its UK licensee Genesis Sports in addition to a new four year extension with Provan Sports who look after Dundee Direct the official club shop.

The kits and training wear worn by the team and the replica kit and leisurewear worn by supporters will be supplied by PUMA for the next four years.

The Dark Blues are among a growing portfolio of clubs that have signed up with the brand and Harry MacLean, Dundee FC's  Business Development Manager, explained that the deal, which was signed just before the Queen of the South game on Tuesday, was mutually beneficial.

He said: "We are very pleased to be beginning a new relationship with PUMA. The quality and attention to detail are second to none and working with a brand who are recognised worldwide can only enhance the image of the club.

Burnley Football Club is gearing up for special VIP launch of the new replica kit to celebrate 100 years of Claret and Blue.

A century ago, the club took the historic decision to change the club colours to those now known and recognised worldwide.

And as we prepare to unveil the new home kit to be worn in the 2010/11 campaign, the club is delighted and proud to announce a unique exhibition.

For the first time, all 34 claret and blue shirts worn by Burnley Football Club over the past 100 years will be housed in one exhibition, open to the general public.

Naturally, the star of the show will be the new Puma-branded home shirt, bearing the club's new sponsors, Fun88 com.

And for one month, commencing Saturday, April 3, this exhibition is the ONLY place supporters will be able to see the centenary shirt in all its claret and blue glory!

Coventry City has signed a three-year deal with premium express delivery company City Link who will become official club sponsors from the start of next season.

The sponsorship deal - which will include City Link's name on the club's home and away kits and all player-wear - is the biggest in Coventry City's history.

City Link, which employs more than 5,000 people across the UK, has had a growing relationship with the club at the Ricoh Arena over the last year and the new deal reflects its desire to increase its brand presence in the region and beyond.

It will replace international property development firm Cassidy Developments which has sponsored the club for the past five years.

Nathan Kosky, Commercial Director at Coventry City, said that the agreement carried significant incentives if the Sky Blues reach the Premier League in the next three years.

Following up from their ground breaking Africa Unity Shirt, Puma have released a striking pair of football boots on the same initiative!

The Puma Unity King XL is the pinnacle of Puma’s Unity initiative, which will be available through the FSC Shop. Striving for a continent-wide feeling of harmony across Africa through love of football, Puma are doing their bit to show that Africa is ready to host the World Cup with open arms, as well as supporting the Play for Life campaign and the UN’s Year of Biodiversity.

Puma will use a percentage of the proceeds from the Puma Unity King XL  to fund its Soul of Africa program. In this program, PUMA will buy African-made soccer balls to create local jobs, then will distribute these balls to schools in Nigeria, Ghana, Cameroon and South Africa.

West Bromwich Albion have struck their sixth one-game shirt sponsorship deal - after teaming up with Leons Coach Travel for yesterday's game against Coventry city.

The logo of the family-owned, Staffordshire-based company, who supply coach travel for a vast number of Baggies fans to away games, will appear on the front of the club's shirt during the Hawthorns clash.

Leons have followed in the footsteps of Blue Square, Victor Chandler, Sbobet, esprit UK and Bathams by striking a one-game shirt partnership with the club this season.

Adrian Wright, Albion's Director of Sales & Marketing (designate), said: "Having Leons on the front of our shirts tonight illustrates that this advertisement space is affordable for all levels of companies, especially as they're another local business which our fans have an affinity with.

"The response to the short-term shirt partnership deals we've been offering has been tremendous."

Leon Douglas, Managing Director of Leons, said: "I'm sure that seeing Leons on the front of the shirt tonight will be a welcome and familiar sight for the many Baggies fans who regularly travel around the country on our coaches to watch their team play.

This is the new Finland 10/12 home football kit made by Adidas.

The Football Association of Finland was founded as early as 1907 and became a member of FIFA in 1908, despite the fact that at that time Finland was still an autonomous grand duchy of the Russian Empire and didn't gain independence until 1917. Finland played its first international match on October 22, 1911, losing to neighboring Sweden 2–5 in Helsinki.

Finland will use this new home kit during the UEFA Euro 2012 qualifying campaign against The Netherlands, Sweden, Hungary, Moldova and San Marino.

Back in January we showed you some pictures of the Uruguay World Cup 2010 home and away football shirts made by Puma.

Instead of the gold away shirt, Puma unveiled a white and light blue 2010/12 shirt which will be used as the away shirt for the 2010-2012 seasons.

The new Uruguay 10/12 away shirt will be available through the FSC Shop.

Back in January we showed you some pictures of the Uruguay World Cup 2010 home and away football shirts made by Puma.

Puma now officially unveiled a slightly updated version of the home shirt, which you can see below.

The new Uruguay 10/12 Home shirt is available through the FSC Shop.

In preparation for the 2010 Major League season, adidas has unveiled TECHFIT uniforms for three of the sixteen teams, which will be available through the FSC Shop.  For the first time ever, members of Chicago Fire, D.C. United and LA Galaxy will have the option of wearing adidas TECHFIT PowerWeb uniforms on the pitch this season.

Until recently, TECHFIT PowerWeb has been more commonly worn under a player’s uniform as compression apparel; but the new adidas MLS uniforms offer TECHFIT built into the actual jersey giving players the benefits of TECHFIT in a single layer.

Doncaster Rovers announced that One Call Insurance will become the new Club Sponsor from the 2010/11 season, in a substantial three year sponsorship deal which will see the One Call Insurance logo on the front of the famous red and white hooped shirt.

Laura Whiting, Commercial Manager of Doncaster Rovers said:

"As a club we are committed to giving back to the local community and it was important to all of us that our new Club Sponsor was a local organisation who shared that commitment to the Club and to Doncaster as a whole, and in One Call Insurance we have found that partner."

One Call Insurance are partners of the Club already and have been associated with Doncaster Rovers kit before, previously sponsoring the Club's shorts in 2008 when the Club won promotion to The Championship.