Football Shirt Culture.com

Swindon Town unveiled the new 09/10 away kit made by Adidas.

The home kit will go on general sale in the STFC Club Shop for the visit of Cardiff City Saturday 25th July 2009, when the STFC Club Shop will be re-opened following an extensive refurbishment programme.

Anyone who pre-orders an away shirt will be able to collect their new shirt from the STFC Club Shop from 9am, Tuesday 18th August.

Aston Villa unveiled the new 09/10 home kit made by Nike, which is available through the FSC shop.

Club journalists Jack Woodward and Paul Brown set out on their Bullring To Bullring mission this week, with the task of transporting the new kit to Malaga in Spain in time for the Peace Cup.

Following the extension of its long-term partnership with adidas, here are some previews of the 09/10 UEFA Champions League, UEFA Europa League and UEFA Supercup 2009 match balls, which will be available through the FSC Shop soon.

Adidas match balls will be used in all UEFA Champions League games from the play-off round onwards, with a new official match ball design for each season and a special match ball for each UEFA Champions League final.

The design of the official UEFA Europa League match ball is based on the official logo of the competition.

Furthermore, adidas will be extending the range and global retail presence of its UEFA Champions League products as well as developing and selling a wide-range of official UEFA Europa League products in Europe and beyond.

UEFA today announced the extension of its long-term partnership with adidas for the UEFA Champions League together with an agreement for the UEFA Super Cup and the newly created UEFA Europa League.

The three-year deal will run until the end of the 2011/12 season and will see adidas not only further strengthen its successful association with the UEFA Champions League but also provide for the first time the official match ball for all UEFA Europa League games.

adidas match balls will be used in all UEFA Champions League games from the play-off round onwards, with a new official match ball design for each season and a special match ball for each UEFA Champions League final. The design of the official UEFA Europa League match ball is based on the official logo of the competition.

In addition, adidas will further promote the UEFA Champions League and UEFA Europa League through a series of initiatives, including:

-UEFA Champions League match officials, for the first time, wearing a special kit featuring the UEFA Champions League starball design 

-A truck travelling each match week to a different city in Europe to promote the UEFA Europa League

The new Panathinaikos kits made by adidas for the 2009-10 season have been presented at a press conference given at the central hotel in Athens.

Mr. Andreas Bekios, Commercial Director of FC Panathinaikos said :”We recently renewed our cooperation with adidas for the next five years and the first fruit of our cooperation are the kits presented today. The PANATHINAI are now among the top clubs affiliated with adidas and the latest technology in sports equipment is used by Adidas.”

The new Bolton Wanderers 2009/10 away shirt featuring the new principal Club sponsor, 188BET, has been officially unveiled.

This fresh design is a modern look with distinctive colours for the new season and has been designed and produced by the leading sportswear company Reebok.

The new shirt integrates 'PLAYDRY' technology into the fabric, which is a moisture management system that helps keep the body cooler, drier and more comfortable.

The shirt is priced at £39.99 for adult short-sleeved and £29.99 for junior short-sleeved. It is available to buy from Thursday 6th August 2009.

Portsmouth have announced that Jobsite will be their new shirtsponsor for the next three years.
Online recruitment site Jobsite will be the new sponsor, with the logo appearing on all first-team shirts, training wear and replica kit.

As part of the agreement, the Fratton End will now be known as the Jobsite Stand.

Jobsite chief executive officer Keith Potts said: 'Portsmouth Football Club is closely aligned with our brand values; they're a down-to-earth, straight-talking, hard-working club who are renowned as having some of the best fans in football.

Everton Football Club has revealed its new  09/10 away kit made by Le Coq Sportif.

Available to pre-order online at the FSC Shop and in store at everton one and everton two on 6 August, the new playing strip, created by Le Coq Sportif and retail partner Kitbag Ltd, has a futuristic design which takes inspiration from one of the first ever Everton Football Club kits worn by the legendary Black Watch.

All black, it is decorated with pink lightning horizontal stripes to create true standout on the pitch - and has the theme of ‘Flash of Brilliance’. 

Robert Elstone, Everton's CEO commenting on the new range said, "We wanted to make a real statement with our playing strips this season.   It was our intention to reference the Club’s past along with ensuring the designs had a contemporary modern feel. 

VfL Bochum 1848 have signed a new shirt sponsorship deal with Netto Marken- Discount. The parties have agreed on a deal for the next two seasons. Netto Marken- Discount will appear on VfL Bochum’s 09/10 shirts from the start of the forthcoming season.

“Thanks to professional teams and a sound team spirit, both VfL Bochum 1848 and Netto Marken-Discount have established themselves in the top league. Currently we are capturing the market throughout the Ruhr Area where the rich in tradition club VfL Bochum 1848   enjoys the benefit of home advantage. Therefore, VfL Bochum is the ideal partner to increase the recognition of our company,” Franz Pröls, manager of Netto Marken-Discount AG & Co. KG., comments on the new partnership. “The various advertising opportunities the partnership with VfL Bochum 1848 offers, form an important part of our future brand promotion.”

These are the new 09/10 Lille OSC Home, Away, Third and Goalkeeper kits made by Canterbury.

Lille was founded in 1944 from the merger of the Olympique Lillois (founded in 1902) and the SC Fives (founded in 1901).

The merger gave birth to the Lille Olympique Sporting Club, aka LOSC, with the SC Fives club giving to the new club the "SC" in their name and their blue away kit. Olympique Lillois' red and white color are still LOSC's main colours.