Football Shirt Culture.com

West Bromwich Albion and Blue Square announched a historical one-game shirt sponsorship deal.

The online betting company will sponsor the Club's shirts for Monday's home match with QPR (ko 7.45pm), which is live on Sky.

This is the first time a company has commercially sponsored Albion's shirt for a selective game.

Blue Square contacted Albion after the Club announced two weeks ago it was ready to open talks about ground-breaking match-by-match shirt sponsorship deals.

For the second season running, the team have been playing in unsponsored shirts as the Club's search for a suitable, long-term, official sponsor continues.

However, after receiving clarification from the Football League, Albion can offer businesses and organisations the unique opportunity to sponsor their shirt for single or multiple games.

These are the new Algeria World Cup 2010 home and away football shirts made by Puma which will be available through the FSC Shop.

"In 2010, Africa will be the center of attention with the Orange African Cup of Nations Angola 2010(TM) in January leading up to the World Cup in South Africa. With a powerful portfolio of eleven PUMA-sponsored African national teams, PUMA is already the most visible football brand in the Continent," said Jochen Zeitz, Chairman and CEO, PUMA AG. "We have enjoyed more than a decade of close partnership and collaboration with African football federations. Africa has a great deal to offer the international football community; next year's major tournaments will provide the perfect stage and PUMA is very proud to be a part of them."

Nike today unveiled the next generation of its Total90 Laser boot - the Nike Total90 Laser III, which will be available through the FSC Shop is featuring a newly configured 'Shot Shield' strike zone (patent pending) designed for more power and accuracy.

Purchasing the boots opens access to Nike Football+, a digital coaching program (available via web, mobile internet or iPhone application) to help players improve their skills with access, insights and instruction from top players and coaches.

Every pair of Total90 Laser III boots comes with a unique user-code that allows online access to Nike Football+ featuring accuracy training drills and expert tutorial provided by the coaching team at Italian giants Juventus FC. The Nike Football+ digital experience also features a detailed 'signature move' coaching session from Fernando Torres of Liverpool FC.

This seems to be the new Brazil World Cup 2010 Home football shirt made by Nike.

The new Brazil 10/12 kits will be officially unveiled in March and April 2010, these are leaked pictures.

Nike unveiled the new Kaizer Chiefs 40th anniversary special edition team football kit that draws inspiration from the glorious past of the black and gold club and will be available here.

The special edition kit will be worn by the team at their next home game against Bloemfontein Celtic at Loftus Stadium, in Pretoria on Saturday.

Chiefs will continue to wear the kit during all home games in the 2009/2010 season.

The jersey recalls that worn by the Amakhosi 40 years ago, in that it is predominantly black and featuring the iconic Chiefs gold on the rib collar, sleeves and cuffs.

This seems to be the new England World Cup 2010 Away football shirt made by Umbro.

Earlier this year we brought the news that the new England 10/12 away kit made by Umbro will be almost identical to the one worn by the World Cup winners in 1966.

The new England 2010/2012 away kit will be officially unveiled in March 2010.

This is the production of the adidas “JABULANI”, the Official Match Ball for the 2010 FIFA World Cup South Africa, which is available now through the FSC Shop.

This 4 minute video below shows how the eight 3-D spherically formed EVA and TPU panels are moulded together, harmoniously enveloping the inner carcass.

According to The Mirror Football, Aston Villa are in talks with three multi-national companies over a five season shirt sponsorship deal worth £5m in the first year and rising up to £30million over 5 years.

For the last two years he has donated the club’s shirt advertising to charity in a ground-breaking tie-up with West Midlands children’s hospice Acorns, but Villa owner Randy Lerner decided to change the club’s sponsorship policy.

Acorns will be replaced by the new sponsor – although the club have told all potential backers that an ongoing support for the charity will be a condition of any deal.

The new authentic Russia 10/12 home shirt with adidas TECHFIT POWERWEB Technonogy is now available through the FSC Shop. This is a replica shirt to the standard worn by the Russian National team.

Displayed in a presentation box 53cm x 43cm x 11cm and accompanied by a Russian flag this is a must have item.

***LIMITED AVAILABILITY - ORDER NOW TO AVOID DISAPPOINTMENT***

The new authentic Germany home shirt with adidas TECHFIT POWERWEB Technonogy is now available through the FSC Shop. This is a replica shirt to the standard worn by the German National team.

Displayed in a presentation box 53cm x 43cm x 11cm and accompanied by a German captains armband this is a must have item.

***LIMITED AVAILABILITY - ORDER NOW TO AVOID DISAPPOINTMENT***