Football Shirt Culture.com

Besides winning the U21 European championship for the second time in a row after beating England in the semi-final in a legendary  penalty shootout,  and Serbia in the final , Holland also extended their deal with nike as their official kit supplier.

The agreement between the KNVB and kit supplier Nike, that was running until 2010, is extended until 2018. Both parties see it as affirmation of the mutual contentment over the relation that began in 1996.

Airdrie United have landed a lucrative new sponsorship deal with a local regeneration initiative. The five-year deal, worth an estimated £300,000, will see the born-again club officially sponsored by the Airdrie Regeneration Partnership (ARP) – a massive new development in the town of Airdrie and surrounding areas.

After unveiling their away kit earlier, Sunderland now unveiled their new Umbro home kit , which will be officially launched on Thursday July 26.

The umbro strip , which will be worn by Roy Keane's players in the Premiership next season bears the name of new club sponsor, Boylesports on the front of the shirt. Fans can get further information about the official kit launch event on the official website. pre-order information see safc.com today,

Newcastle United unveiled their new 2007-2008 home kit a while ago and they wanted to give you the opportunity to live the dream .

Now Newcastle United have unveiled their stylish new change kit for the 2007/08 season. The light blue kit will be worn by the Magpies next term, and here on nufc.co.uk we've got exclusive pictures of Joey Barton and Michael Owen wearing the kit - plus Shay Given in his new-look goalkeeping gear.

Fiorentina unveiled their new home, away and 3rd football shirts for the 2007/2008 season on their official club website. ACF Fiorentina is an Italian football club based in Florence (Firenze), Tuscany.

The club's traditional colors were originally red and white but were changed to purple and white in 1928; since then, the club has been generally known as "i Viola" (the purple ones).

Southend United have launched their brand new kit for the coming Coca-Cola League One season today on southendunited.co.uk

The Blues will be lining up in a new strip as they aim to gain promotion back into the Championship. Following record shirt sales with Blues supporters last season, this years kit is expected to prove just as popular with Southend fans .

Linfield Football Club is pleased to announce the launch of the eagerly awaited, new 2007-08 UMBRO away kit. Entertainment and refreshments will be available as the "Back to Back Double Winners" put on sale a striking new kit, produced by leading kit manufacturers and faithful club sponsors, UMBRO.

 It is a new away kit which is sure to be a massive hit with all Linfield supporters and it is sure to be a top seller over the busy summer season.

Lending their support to the occasion will be a number of players from David Jeffrey’s first team squad.

They are looking forward to meeting and greeting the club’s supporters and they will be available for the photo opportunities, much sought after by many Linfield supporters.

Adidas and Ajax unveiled their new Adidas Ajax shirt for the 2007/2008 season. Through placement of the 3 Andreas-crosses on the red part of the shirt, the club shows the logo of the city of Amsterdam.

The Andreas-crosses are "pressed" within the high-quality 3D structured material of the shirt. The fabric has a 3D structure to make it "breathe" in a better way. Adidas made the Andreas-crosses logo's by pressing them within the 3D structure of the shirt. So there are 3 "flat" Andreas-crosses within the 3D structure of the shirt without printed matter or other additions at the shirt.

Ajax Fans can be happy. Through the use of this design technique, a striking new Ajax shirt was born, without changing the club's so characteristic basis shirt design.