Football Shirt Culture.com

The brand new Reading FC home Puma kit for 2010/11 has been revealed.

The Puma home strip is blue & white hoops with blue shorts and socks, and are on sale now.

To celebrate the launch, manager Brian McDermott and players Simon Church, Jobi McAnuff, Brian Howard and Ivar Ingimarsson will be in the Megastore today [Friday] from 4:30pm to 6pm to model the kit, meet supporters and sign autographs.

Wigan Athletic FC have announced that technical sports apparel brand Mifit will supply the Replica kit and training apparel for the new Barclays Premier League season. The deal will initially last two seasons, and be Mifit's first venture into the replica market.

The Mifit brand has already enjoyed success in the production of technical sports apparel sold exclusively through DW Sports Fitness. The Mifit brand is committed to producing quality sporting apparel for all ranges of athlete.

A Mifit spokesman stated, "We are proud to be able to work with Wigan Athletic, and we are excited to be developing football replica kit and training apparel for the next 2 seasons.

Albion today revealed their new UMBRO home and away kits for the 2010/11 Barclays Premier League season - and you can pre-order yours now.

The away shirt sport the logo of new principal club sponsor HomeServe, highlighting the home emergency repair expert's new phone number: 0800 247 999.

The away kit will be worn for the first time by Roberto Di Matteo's men in Saturday's pre-season friendly at Kidderminster (ko 12.30pm).

Albion today revealed their new UMBRO away and home kit for the 2010/11 Barclays Premier League season - and you can pre-order yours now.

The shirt sport the logo of new principal club sponsor HomeServe, highlighting the home emergency repair expert's new phone number: 0800 247 999

Made from woven fabric, the new blue-and-white striped home shirt features 'zig zag' detailing and a classic-style collar to give a modern touch to the Baggies' traditional design.

Here is the new Lille away shirt by Umbro for the 2010/11 Ligue 1 season.

We earlier told you this was the new Lille away shirt, but now it turns out this is actually the third shirt and the white shirt is actually the away, which would follow suit from Lille's Canterbury shirts from the previous season. This follows from the release of all the new shirts by the club themselves.

Shamrock Rovers F.C. in conjunction with kit partners UMBRO are delighted to announce the launch of the new Shamrock Rovers European and Domestic Cup's competition Kit for the 2010/11 seasons. The new kit will be worn when there is a clash in away games in all European, FAI Cup, EA Sports Cup and Setanta Cup Games for the remainder of this season and for all of 2011.

Sunderland have revealed their new Tailored by Umbro home kit for the 2010-11 season.

The kit - which carries the name of Sunderland's new main club sponsors, tombola* - will be released on Thursday 12th August, two days before the Black Cats take on Birmingham City in their first game of the new Barclays Premier League season.

Like the recently revealed away kit, Sunderland's new home strip has been crafted using the smart, stylish aesthetic that has inspired all of Umbro's current designs for its top clubs.

These seem to be the new S.S. Lazio 10/11 kits made by Puma.

The shirts are yet to be officially released, so here is a sneak peak at them for you. They are in the order of what I think will be home, away, third and goalkeeper.

FC Shakhtar Donetsk revealed the new 10/11 away kit made by Nike.

The club was originally formed in May 1936 and was initially named Stakhanovets which was the name of labor society and, in its turn, named after Aleksei Stakhanov, the Russian coal-miner in the Donbas, who became a propaganda celebrity in 1935.

West Ham United have unveiled the club's new Macron away kit for the 2010/11 season - fittingly described as being made from the fabric of legends.

The kit - combining cutting edge continental ideas with the club's homegrown history - is the first produced since Macron became the club's new technical partners. It features a white shirt with claret and sky blue hoops around the middle. The shorts and socks are both in matching sky blue, with the round neck enhancing the retro feel.