Hi My name is Steve Hall ( a Brit living in Spain) and I am helping Björn Heidenström with his cycle ride from Oslo to the South Africa World Cup.
I'd appreciate any help you can give,
A Norwegian friend of mine is cycling from Oslo to South Africa.
Yes, you read it correctly. Bjorn Heidenstrom (Norwegian; Bjørn Heidenstrøm) is CYCLING from Oslo to South Africa!
Why?
Bjorn is looking to unite all those who want to see the world's largest football-shirt wave in the wind during the World Cup, South Africa, 2010. A group for those who believe that football is more than a 4-4-2.
Bjorn is cycling from Oslo to South Africa to collect signed football jerseys from all teams of all levels. All these shirts will be be sewn together to form the world's largest signed football-shirt - a symbol that all football stands together and does not forget the young refugees. He says, "We are creating the world's largest football shirt - a shirt and a symbol that is sewn together by the signed club-shirts. The Shirt symbolises the "football family standing together and not forgetting the small ones" It's top clubs, lesser clubs and even fans who sign their own shirts and become a part of the the big shirt - all are welcome. The project was tested in the summer 2008 and we have 187 signatures from professional, top, and smaller clubs. Celebrities from the music and movie world have also contributed as fans signed their favourite club shirts
The project is in co-operation with The Refugee Council (
www.nrc.no) and their campaign: "Forget me not"
How?
The trip started from Oslo, Norway on 20 June and in the course of 10 months Bjorn will have visited over 50 countries. He cycles alone through the whole of Europe, as well as cycling and hitchhiking through Africa. The journey starts from the Nobel Peace Centre, Oslo and ends on Robben Island, Cape Town, South Africa. He is currently in Manchester, England.
Excitingly,
www.nettavisen.no (300,000 unique users daily) promotes the journey on their front page every day.Bjorn is sending content from all the countries, places and people he visits. This content ranges from the history, culture, tradition to the people and events, from the serious to the quirky, from the exciting to the exasperating!
How Can You Help?
(a) You could forward this to any press contacts you have. THANKS
(b) You could forward this to any contacts you have with ANY football club (great or small)
(c) You could forward this to ANYBODY who is a football or cycling fan
(d) You could even send a shirt direct to Björn
(e) You could meet him on his trip through the UK in August/September.
(f) He'd do a press-opp/photo call with you or your club and get you great coverage through Facebook, Twitter, blogs etc
.
He is looking to meet as many people as possible to meet him in the UK 5th August -18th September? Please contact me with suggestions for dates/venues
NOTES:
Bjorn Heidenstrom (Norwegian; Bjørn Heidenstrøm) is an ex-professional footballer with a long career in Norway and England (Leyton Orient) He has worked with football as a hub for; marketing, media, values, Soccer Against Crime and Valerenga against racism. He will make content each day on the 10 month journey. He uses a handheld camera (video and still), mobile phone, a laptop and dictation. Photos and text published directly with mobile telephone as modem to PC. Video will be published where there is wireless/cable Internet.
Web:
www.theshirt2010.net (English)
www.theshirt.no (Norwegian)
www.fanbase.com/Bjorn-Heidenstrom - check "articles"
www.twitter.com/heidenstrom
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