Luton Town revealed their new club crest.
Eagled-eyed supporters who travelled to Devon will have already seen the new design on the playing staffs' new tracksuits while those fans who have been to the previous two home friendlies may have been able to make it out on the new scoreboard.
As you can see, the badge is a modernised version of the existing crest, incorporating the town's coat of arms but with a cleaner look.
Hatters' Managing Director Gary Sweet said: "We have modernised the badge to give it a more appealing look to our fan base by giving it a stylish, crisper and cleaner make-over.
"This change to the badge is one we are updating and revolutionising the club's ever-important and growing image at a time when the club's rebirth begins with a fresh start and a clean slate on and off the pitch."
Thanks to Ben
Comments
never seen it up close but they both look dire. a beehive and stupid hat?
:cheer:
The old one looks quite scruffy in comparison to the new, and it should please the fans in that they\'re maintaining the tradition.
Except of course,having to do a kit change with new badge and fleecing fans again.
Get rid of the Wasp/Hornet thingy.
Thankfully we\'ve deliberately got rid of the prominent yellow and red on the badge... I wonder why?
Anyway, the orange kit used on Tuesday was a work-in-progress. Apparently the actual kit will be a more toned down orange.
JUST COS THERE ****E MANAGER PIED THEM FOR READING!!! HAHAHA
THE NEW BADGE AND KIT IS TOP!!!
It\'s hideous whatever it is.
Like a lot of fans I\'m beginning to now hate Luton Town FC and what it is becoming.
I don\'t think the fans, players and board have ever been more united.
What an odd post.
PS Does anyone know ift here is a site that specialise in club logos / badges and developments there...NOt sure if it\'s FSC\'s interest?
I only ask because I\'ve got a geeky fascination with this aspect of footies too. Horrified at Swindon\'s new badge last year; baffled by Notts County\'s new school blazer badge...etc.
Any ideas?