Preston North End have signed a three-year-deal with Puma to become the official kit supplier and the official licensee of replica merchandise for the Club.
 
Fans will be able to view the new look kit in the coming weeks with home kit launched on the 23rd April
 
Speaking about the deal Preston North End Chairman Derek Shaw said: "We are delighted to be entering into a partnership with PUMA. Like ourselves, they have a proud heritage in the game of football and a strong internationally renowned brand and this is the sort of partnership we want for this football club as we look to further enhance our own brand and reputation. We have extended our relationship with Enterprise until the end of the 2010/2011 season as well and we think that PUMA are the perfect partner to show off the great support that Enterprise give the Club through their sponsorship deal."

Crystal Palace have announced that their shirt sponsors GAC Logistics have kindly donated the front of the shirts for the game against Preston NE on Easter Monday 5 April 2010, and it will now feature the CPFC Supporters’ Trust logo.

This is a very public statement of how Palace fans can unite in adversity and help their Club in its time of need.

The club have partnered up with Palace's Supporters Trust to give supporters the chance to share in the sponsorship of the Easter Monday match for just £25.

Every supporter who does will appear in the match programme and on the giant screen at Selhurst Park in a scroll of honour.

The Trust have already committed £6,000 to the fund and  have a target to raise over £25,000 in total.

Nottingham Forest announced that Victor Chandler is to continue to be the club's official sponsor until the summer of 2012.

The online bookmaker and gaming company has agreed a new two-year deal after a successful first season as the club's sponsor.

Forest's Chief Executive Mark Arthur said: "We are proud of our record of forging strong associations with our principle sponsors and delivering success for them.

"And we are delighted Victor Chandler has agreed to extend the sponsorship agreement for a further two years."

Victor Chandler, Chairman of the company that bears his name, added: "I am delighted to have reached an agreement to continue sponsoring Nottingham Forest for a further two seasons.

"This season has been a huge success and I am confident the team will secure promotion to the Premier League. The global television coverage of the Premier League offers worldwide media opportunities and will benefit our Far East business particularly."

Victor Chandler currently rate Forest as an 8/1 shot to win the Coca-Cola Championship this season and Evens to gain promotion to the Premier League.

The Cassidy Group - the international property development firm based in Meriden - has announced it will end its shirt sponsorship deal with the club when the season finishes in May to allow for a national sponsor to take over.

The company, owned by City supporters Patric and James Cassidy, remains a big supporter of local sport and has been the club's main sponsor for five seasons.

But now it has decided not to renew the deal to allow the club to seek a new backer.

James Cassidy said: "Cassidy Group are committed to helping improve sports within the city, and a successful football club is a key component of that.

West Bromwich Albion will feature the logo 'Help Chile' on their shirts for tomorrow's home clash with Sheffield Wednesday (ko 7.45pm), along with the British Red Cross' website address, redcross.org.uk, where donations can be made.

Gonzalo Jara, who has been ruled out for the season with a broken metatarsal, was in Santiago when the massive earthquake, measuring 8.8 on the Richter scale, struck his homeland nine days ago.

The fans' favourite, who joined from Chilean top-flight club Colo Colo last August, had to evacuate his wife and children from their flat to a nearby park.

The quake, one of the largest ever recorded, has killed hundreds of people while the Chilean government estimates around two million more have been affected by the disaster - including the residents of Jara's home city of Talcahuano, where his parents still live.

After hearing about Jara's plight, and witnessing the devastation in the South American country on TV, the Club felt it would be fitting to help raise funds for the humanitarian effort - as they did for the ongoing crisis in Haiti.

Puma announced the extension of its contract as official kit sponsor of the Czech Republic National Football team in a joint press conference with the Football Association of the Czech Republic (CMFS). To coincide with the announcement, PUMA also unveiled the new home and away team kits the Czech Republic Football Team will wear as they compete in the forthcoming UEFA EURO 2012 qualifying campaign.

Under the agreement, PUMA will remain the official supplier of all on-field, sideline, training and representation apparel and equipment to all Czech FA associated National Teams including the Men's 'A', 'U21/Olympic' and 'Youth' national teams, as well as all Women’s National Teams beyond the 2012 UEFA European Championship in Poland/Ukraine and the 2014 FIFA World Cup in Brazil.

PUMA's partnership with the Czech FA has existed since the year of the country’s conception in 1996 and their subsequent run to the final of the Euro 96 tournament in England. The new contract will see the partnership celebrate its 15th anniversary in 2011.

Charlton Athletic have agreed a deal with Italian sportswear firm Macron in what is the biggest kit contract in the club's history.

The four-year deal will commence for the 2010/11 campaign, and the Addicks will unveil the first home and away strips produced by the highly-rated manufacturer over the summer months.

Charlton chief executive Steve Waggott said: "This is great news for the club and shows that despite our current league status and the current trying economic times, the club still has a well respected reputation as a positive commercial and community business.

"Throughout all our discussions, I have been hugely impressed with Macron; it's a very ambitious company with a strong commitment to quality and service.

"They are focused on the further development and growth of their brand in the UK, and are led by a forward-thinking and proactive team which sees Charlton as a major step towards achieving that aim.

St Patrick's Athletic have today announced that Nissan will become the club's new main sponsor and the company's name will feature on the front of the players' jerseys for the 2010 season.

"Nissan has been at the forefront of Irish Motoring for over 30 years and we are honoured to have the support of such a high profile brand, especially in these difficult times", said Saints' Commercial Manager Phil Nolan.

Commenting on the partnership Paul O'Sullivan, Marketing Director Nissan Ireland said, "Nissan has always had a close association with St Patrick's Athletic and we are delighted now to become the club's main sponsor.