Adidas and Major League Soccer today announced an extension to their strategic partnership agreement aimed at further elevating soccer in the United States and developing opportunities for young players.  The partnership extends adidas' position as the official athletic sponsor and product supplier for the MLS through 2018.

Core to the new agreement is a dedicated focus on youth development and programming to help shape the future of the sport in North America. 

"The United States is a breeding ground for athletic talent and we need to ensure our homegrown athletes have viable opportunities to play soccer at the highest level," said Patrik Nilsson, president, adidas America. 

Tottenham Hotspur Football Club announced a new shirt sponsorship for all domestic and European cup competitions, with Investec, the international specialist bank and asset manager.

The two-year shirt sponsorship, effective from Season 2010/2011, will see the Investec brand feature on the Tottenham Hotspur shirts in all cup competition matches including European club competitions, FA Cup and League Cup. Investec will become the first brand to appear exclusively on the Club's cup competition shirts.

The Mexican Football Federation (FEMEXFUT) and adidas are proud to announce the extension of their successful partnership until the year 2018.

This extension agreement comes as a result of the great relationship between both parties and a successful co-operation - both on and off the field.

The jersey of the Mexican Football Federation was the best-selling adidas jersey of the 2010 FIFA World Cup South AfricaTM with more than 1 million pieces sold.

King Power, The King of Duty Free, has been unveiled as the new shirt sponsor of Leicester City Football Club for an initial three-year term.

The new partnership has been hailed by Leicester City Chairman, Milan Mandaric, as 'a strong vote of confidence in an ambitious club' and as a 'great level of commitment towards our goal of success in the Championship and our drive towards the top table of English Football'.

The long-term and multi-faceted relationship between King Power and Leicester City Football Club will be developed over the coming months and years with extended engagement across the Club's many ongoing initiatives. These include the very successful Academy that has developed such international stars as Gary Lineker and Emile Heskey.

3, Ireland's largest high speed network, and the Football Association of Ireland today announced a sponsorship agreement, worth €7.5 million over four years, which sees 3 become the primary sponsor of the Irish national football team and all international squads.

Launching on August 11th this sponsorship sees 3, not only supporting the national team, but also working with football at grassroots level involving clubs and leagues up and down the country. The agreement coincides with 3's major push into the pre-paid market.

This much-coveted sponsorship affords 3 premium branding rights to include training and playing gear and kit, ticket branding and high visibility pitch-side branding at the magnificent Aviva Stadium.

Burton Albion FC are delighted to announce that Mr Cropper Ltd will become the new main shirt sponsor. A sponsorship deal has been agreed with Managing Director, Rob Brown  which will be for a minimum of 2 seasons.

Mr Cropper Ltd is a local company well known in the construction market for it's patented specialist pile cutting equipment, giving it's customers a reliable service and a quick method of reducing concrete piles to the desired level.

The new sponsorship deal marks the launch of new Home and Away Kits, the shirts maintain the same colours as the previous season but with a new stylish design as 'modelled' by Darren Moore (home kit). The new home shirt will be available from Thursday 22nd July, and the new away kit will follow soon.

Preston North End Football Club and Tennent Caledonian Breweries announce an agreement that secures Tennent's Lager, one of Britain's most popular beer brands, as Preston North End's first team shirt sponsor from the start of the 2010/11 season in a three-year-deal.

The Glasgow-based brewer has stepped in to support Preston North End - one of Britain's most iconic football clubs. Tennent's has offered its financial backing to support the Club through a period of change which aims to rebuild the famous Club and make one of the great names of British football successful once again.

The Club will benefit from a cash injection of around £1m over the three year sponsorship. The new first team home kit will go on sale to the general public on Tuesday, 20th July, with the new away strip available from Saturday, 24th July.

Leicester City have signed a highly lucrative three-year kit deal with Swiss International Sportswear Manufacturer BURRDA to supply home and away kits, together with an exclusive range of official training wear for the first team squad, the Youth Academy and for supporters.

The kit deal is the biggest in Leicester City's history.

The contract with Leicester City is BURRDA's third UK football deal of the summer who already boast an impressive portfolio of international sports clubs in Europe and in the Middle East, providing kits for the Belgium, Kuwait and Qatar national teams.