Emirates, one of the world’s fastest-growing international airlines, announced it had renewed its sponsorship with Hamburger SV for another three seasons until June 2015, highlighting its ongoing commitment to Germany and to sports around the world.

In addition to being the football club's main shirt sponsor, the deal includes prominent branding at Imtech Arena, the home of HSV, as well as promotional and hospitality rights.

“The renewal of our sponsorship with HSV underlines Emirates’ commitment to sports fans worldwide, but especially to our customers in Germany”, said Salem Obaidalla, Emirates’ Senior Vice President, Commercial Operations, Europe & Russian Federation.

Adidas has announced the signing of a long term Kit Partnership with the Irish Football Association which will come into effect from August this year.

The news of the partnership will spark fond memories of the previous partnership and on pitch successes of the late 70’s and 80’s.

The partnership will give adidas the rights to supply kit to all of the international teams, referees in the top 3 leagues in Northern Ireland as well as supplying balls for all Irish League matches and kits for the Association’s coaching department.

Aston Villa announce a record new partnership with Macron, Italy's premier technical sportswear label and official kit manufacturer for the start of the 2012-13 season.

Aston Villa will be Macron's flagship club in the Premier League.

In addition to Macron supplying the club with official match kit and training apparel for players and management staff to May 2016, Macron will offer a full range of fashion wear - featuring over 100 product lines - including home and away replica kits (also providing a choice of two goalkeeper kits), training and travel apparel, exciting accessories and extensive labels for females, children and infants.

Jamaica secured a new deal with Italian kit sponsor Kappa after nearly a year of negotiations and carefully "working out the details".

Jamaica Football Federation (JFF) president Captain Horace Burrell was in the Italian city of Turin to ink the US$2-million deal, which will span three years.

Without a deal with Italy's largest sports manufacturer since 2010, Burrell was delighted with the new development and said it was timely as the Reggae Boyz commence their World Cup qualifying campaign in a home meeting with Guatemala on June 8.

The Quaker Oats Company, a division of PepsiCo, and The Chicago Fire Soccer Club are kicking off a season of food, fitness and fun for the city’s soccer fans and families. The club named Quaker as the official Breakfast Foods & Nutritious Snacks Partner of the Chicago Fire, and the centerpiece of the partnership is the new 2012 jersey, which prominently features the famed Quaker logo in a powerful yet classic design. This is only the Fire’s second jersey sponsor in the club’s 15-year history.

Throughout the partnership, Quaker and the Chicago Fire will team up to reach thousands of families, on-and-off-the-field and demonstrate the importance of eating right and staying fit. As part of this shared commitment, Quaker will provide the Chicago Fire players with nourishing breakfasts and snacks to help them fuel their performance throughout the season.

Burnley Football Club announced a prestigious new shirt sponsorship deal with Premier Range, commencing in the summer of 2012.

The online kitchen specialist, based in Todmorden, has agreed an undisclosed fee to become the principal club partner for the next two years, with an option for a third year.

The shirt deal will replace Fun88, whose deal comes to an end at end of the 2011/12 campaign.

Newcastle United are delighted to announce a new shirt sponsorship deal with Virgin Money.

The two parties have agreed a two-year deal which follows a long standing relationship between Northern Rock and Newcastle United. (Virgin Money completed the acquisition of Northern Rock plc on 1 Jan 2012.)

The club will unveil the new strip this evening with Newcastle United taking on Manchester United in the Premier League.

The Virgin Money logo will be used on team shirts for the remainder of the 2011-12 season under the current sponsorship arrangements.

St Mirren Football Club announced the complete pathway for season 2012-2013 kits as well as a change of the kit manufacturer from Carbrini to Diadora.

This will be the best ever financial deal for St Mirren Football Club and combined with a great brand in Diadora.

The kits will be launched as follows: