Motherwell Football Club is delighted to announce that it has signed a new two-year deal with German online gambling firm JAXX. The deal, valued at up to GBP 200,000 per season with revenue share, will see the JAXX brand appear on Motherwell's distinctive Claret and Amber strip from the beginning of the 2007-08 season, replacing Anglian Home Improvements, which has built significant market share in Scotland on the back of its association with the club.

In addition to the shirt sponsorship and advertising presence within Fir Park, a co-branded JAXX / Motherwell FC website will be established in time for the new season, including a range of betting propositions tailored specifically for the club's fans, 5,000 of who regularly attend home games. Motherwell Chief Executive Ian Stillie said, "The shirt sponsorship deal is the most important partnership for any club due to the strong association between the two brands. We were very impressed by the freshness and vitality of the JAXX brand and its sports betting offering, as well as the company's proven dedication to partnerships in football. "The fans are paramount to the application of the Motherwell brand and we felt the commitment to consistently high quality offered by JAXX fitted well with our own values.

JD Sports is to sponsor Scottish Premier League side Dundee United next season as the fashion retailer looks to win over football fans.

The retailer, run by chief executive Barry Bown, has been one of the sector's star performers after avoiding a damaging price war with JJB Sports and Sports Direct by repositioning itself as a branded fashion retailer. It has sought sponsorship deals such as the Scarborough Beached festival and already sponsors football clubs Burnley and West Bromwich Albion.

Farnborough Football Club has announced details of a lucrative new teamwear supply contract with Canterbury New Zealand Limited.

Canterbury is a brand more widely recognised as a supplier to Rugby teams currently supplying the national teams of Scotland and Ireland and also the Southern hemisphere giants Australia and South Africa. Having recently moved into the football market they already supply Spanish side Deportivo La Coruna and have a presence in the Premier League with Portsmouth.

Cheers to Carling ! The beer company is to remove its logo from children's replica football shirts as part of efforts to promote responsible drinking. Carling, which sponsors Celtic and Rangers, will take its name off child-sized shirts from next season.

The move comes two years ahead of a ban on alcohol brands for children's replica strips, which was agreed by drinks- industry body the Portman Group. Last night, alcohol support groups and Old Firm supporters' clubs welcomed the change, saying children should not be targeted by drinks advertising. Carling, brewed by Coors, has sponsored the two rival Glasgow teams since 2003. Until now, children's shirts without branding have been available on request, but these will now become standard.

We showed you this news already last month but now Ajax and adidas have officially reached agreement about the extension and a substantial improvement of the sponsor contract.

The new deal runs for ten years and will begin on the final date of the current contract, 1 July 2009. The contract earns Ajax around 70 million euro over a period of ten years. This amount is composed of several elements, such as a fixed annual amount and a contribution supporting Ajax's international activities. Furthermore, there is a bonus scheme which entitles the club to extra payments depending on the results on the pitch.

PUMA and the Swiss Football Association (SFV) today announced a multi-year extension of their successful partnership through the 2010 FIFA World Cup in South Africa and beyond the 2012 European Championships, which was first initiated in 1998.

Under the agreement, PUMA will remain the technical sponsor of all on-field, sideline, training and representation apparel and equipment, incl. bags and ball, to all Swiss National Teams including the Men’s ‘A’, ‘U21’, ‘U20’, ‘U19’, ‘U18’ and Futsal national teams, as well as all Women’s National Teams. PUMA will be an active partner of various SFV grass roots and youth initiatives plus the SFV Football Academies.

Queens Park Rangers Football Club are delighted to announce next season's Official Kit Supplier will be Lotto Sport Italia. The deal could be worth as much as GBP 20 million over five seasons, depending on the success of QPR as the Club embarks on its mission to achieve Premiership football.

This represents the most lucrative sponsorship deal in the Club's history . Lotto Sport Italia will be providing new home and away kits and training wear for the First Team through to the Centre of Excellence, as well as developing additional lines of stylish and fashionable QPR branded clothing and shoes.

Mainz 05 and Nike have announced a long-term partnership. From the 2008/09 season Nike acts as the official kit supplier of Mainz.

The new Nike kits of Mainz will remain in the traditional club colours red and white for the home shirt - and away in black. All other teams of 1 FSV Mainz 05 - starting from the second team to the youth teams will show the swoosh, the world-famous trademark of Nike, on the chest.