Mamelodi Sundowns FC announced that, effective from June 1 2008, Nike South Africa will be the official technical sponsor of the club for a period of four years until 2012.

"We are excited to welcome Nike to the Mamelodi Sundowns family. Nike's global commitment to football is in line with our vision and strategy of significantly contributing to the development and growth of football in South Africa and on the African continent," said Mamelodi Sundowns president Patrice Motsepe.

Nike partners with the world's most successful players such as Cristiano Ronaldo, Ronaldinho, Wayne Rooney as well as Benni McCarthy and Aaron Mokoena who are arguably South Africa's most successful players.

Mamelodi Sundowns has been the most successful club in the Premier Soccer League (PSL) since its inception in 1996, having won the PSL Trophy during the 1997/1998, 1998/1999, 1999/2000, 2005/2006 and 2006/2007 football seasons. During the 2007/2008 football season, Mamelodi Sundowns won the SAA Supa 8 and were finalists of the Telkom Knockout.

Low-cost airline Flybe is to end its sponsorship deal with Norwich City after two years. The Canaries have worn the company's logo on their shirts since 2005, but the contract is not being extended beyond its initial period.

Flybe's Director of Marketing, Simon Lilley says: "The sponsorship deal between Flybe and Norwich City has proved a beneficial partnership. However, we have had to take the difficult decision to step down as the main club sponsor so our other club sponsorships across the UK are given the opportunity to take over the mantle.

"We are parting on very amicable terms with Norwich and, since the decision has been taken, have worked closely with the club to help them source a new sponsor.

"The Norwich fans have treated us immensely well in giving us their support and we wish the club and its fans every success in the future."

UMBRO will be the official supplier of all Swans' playing and training kit for the next three seasons from June '08 through to May 2011.

The agreement ties in perfectly with the club's new-found status as a Championship club for the first time in 24 years. Hot from the success of Swansea's promotion campaign, Swansea City's vice-chairman, Leigh Dineen, said: "We are delighted to team up with UMBRO. As a club we have worked extremely hard to attract a brand partner that matches the huge ambition of this football club.

MORECAMBE'S players and fans will have a new name on their shirts next season after the club agreed another record sponsorship deal. Lancaster-based company mopay.co.uk will have their name on the shirts, which will be unveiled next month after agreeing a one-year deal, with the option of another two years.

The company, who replace Jiang Print, employ 40 people in CityLab in Da. Craig Smith is operations director at ShP solutions, of which mopay is a part, and he expressed his excitement at the deal, the biggest the company have ever done. He said: "I have always kept an eye on Morecambe and now I am looking forward to getting more involved next season. For us it is not just about writing a cheque, it is about getting involved as much as possible."

Club sponsor Eurostar have come up with a unique way to celebrate the football club’s achievement of reaching the Wembley, and the support given to the players by the club’s new owners.

They have offered to share the front of the Ebbsfleet United shirts worn by the players on the day with 11 MyFootballClub usernames. So, as well as the Eurostar logo, 11 usernames will also get to grace the Wembley turf and be seen by hundreds of thousands in the stadium and on Sky TV.

We believe it’s the first time a football club sponsor has ever shared the shirt with the supporters.

If members choose to accept this offer from Eurostar, the 11 spaces will be auctioned off, with the money raised going to the football club. Eurostar provided us with the following proposal:

"1. Sponsor auction package
We plan to auction the space beneath the Eurostar logo on the front of the final shirt to the 11 highest bidders. Each winning bidder, decided by the highest bid on eBay, will be entitled to the following:

Dance4Life Netherlands Ambassador Miljuschka Witzenhausen presented Ajax players Edgar Davids and John Heitinga the shirts with Dance4Life logos.

They are going to wear them during their match against Heracles on 20th April, as it is the last match that ABN AMRO is the main and shirt sponsor of Ajax. The bank supports Dance4Life enormously, and has donated their whole sponsorship package to Dance4Life ! (start dancing, stop aids)

Normally the logo on the shirts would have been ABN AMRO's, but to celebrate the end of their 18 years as sponsors and to support Dance4Life, they've included Dance4Life instead.

Motherwell Football Club is delighted to announce that it has signed a new two-year deal with German online gambling firm JAXX. The deal, valued at up to GBP 200,000 per season with revenue share, will see the JAXX brand appear on Motherwell's distinctive Claret and Amber strip from the beginning of the 2007-08 season, replacing Anglian Home Improvements, which has built significant market share in Scotland on the back of its association with the club.

In addition to the shirt sponsorship and advertising presence within Fir Park, a co-branded JAXX / Motherwell FC website will be established in time for the new season, including a range of betting propositions tailored specifically for the club's fans, 5,000 of who regularly attend home games. Motherwell Chief Executive Ian Stillie said, "The shirt sponsorship deal is the most important partnership for any club due to the strong association between the two brands. We were very impressed by the freshness and vitality of the JAXX brand and its sports betting offering, as well as the company's proven dedication to partnerships in football. "The fans are paramount to the application of the Motherwell brand and we felt the commitment to consistently high quality offered by JAXX fitted well with our own values.

JD Sports is to sponsor Scottish Premier League side Dundee United next season as the fashion retailer looks to win over football fans.

The retailer, run by chief executive Barry Bown, has been one of the sector's star performers after avoiding a damaging price war with JJB Sports and Sports Direct by repositioning itself as a branded fashion retailer. It has sought sponsorship deals such as the Scarborough Beached festival and already sponsors football clubs Burnley and West Bromwich Albion.