Nike and Leyton Orient Football Club have today announced a deal which sees Nike become the official kit supplier to the O's. The sportswear giant will supply Orient's home and away kits, as well as training wear for the next four years.

Chris Pope, Orient Commercial Manager, said: "We are delighted to announce this new partnership and it represents great news for supporters and players alike. Nike offer an unrivalled quality across their range of technical kit and training wear.

"Merchandise will be competitively priced with the full range of summer wear set to be launched very soon along with the much-anticipated launch of the home and away kits."

SSC Napoli and MACRON announced the renewal for a further 3 years of technical sponsorship agreement that already tied the two companies since 2009.

The Neapolitan Club, more than ever in the running for a prestigious place in the next Champions League, so wanted to confirm its confidence in the Company of Bologna that in this way has rewarded the efforts made in recent years to increase in this market, linking its name to many representative clubs of Italian and European soccer.

The agreement, which foresees the provision not only of technical garments for all Napoli's lines up, but also products from the new fashion line for leisure , it borns even from close cooperation between Macron's  technicians and  Napoli's staff , that gave birth to extraordinary technical excellence and wearability products .

Fiat S.p.A. and Juventus Football Club S.p.A. have signed a memorandum of understanding for an exclusive sponsorship agreement for the next three seasons.
From 1 July 2012, Fiat S.p.A. will be the sole sponsor appearing on Juventus football jerseys, for all matches, in return for a fixed sponsorship fee of €35 million (for all three seasons) and the supply of group vehicles.

For the upcoming 2012/2013 season, Juventus players will sport the Jeep brand on their uniforms.

The agreement also allows for Fiat S.p.A. to use the Juventus image, including placement of its logos on the official clothing of all Juventus teams and a variety of potential partnerships in other areas.
The definitive agreement, which will be valid until 30 June 2015, is to be signed in the next few weeks.

Everton Football Club today confirms it has signed a three-year deal with global sportswear giant Nike.

Nike, whose existing portfolio of clubs includes Manchester United, Barcelona and Arsenal, will take over from Le Coq Sportif on Everton’s royal blue jersey for the 2012/13 season.

The sports giant will be the official and recognised technical partner on all of Everton’s match kits, which will go on sale here later this summer.

The 2011 MLS Cup Champion LA Galaxy and Herbalife announced a record 10-year extension to their existing agreement that will see the global nutrition company continue as the official presenting sponsor and jersey sponsor of the Galaxy. The landmark extension to the partnership will run through the 2022 MLS season and is valued at over $44 million, making it the single largest and longest sponsorship agreement for an MLS club in League history.

“Herbalife bet on the Galaxy six years ago and now MLS has exploded in popularity and growth. For them to renew their partnership for this extended length is a tremendous mutual reward for both of us and a demonstration of their belief and faith in MLS,” said Tim Leiweke, CEO of Anschutz Entertainment Group (AEG). “To have this kind stability and strength in a partnership that will take us into the next decade is refreshing for the sports industry.”

Emirates, one of the world’s fastest-growing international airlines, announced it had renewed its sponsorship with Hamburger SV for another three seasons until June 2015, highlighting its ongoing commitment to Germany and to sports around the world.

In addition to being the football club's main shirt sponsor, the deal includes prominent branding at Imtech Arena, the home of HSV, as well as promotional and hospitality rights.

“The renewal of our sponsorship with HSV underlines Emirates’ commitment to sports fans worldwide, but especially to our customers in Germany”, said Salem Obaidalla, Emirates’ Senior Vice President, Commercial Operations, Europe & Russian Federation.

Adidas has announced the signing of a long term Kit Partnership with the Irish Football Association which will come into effect from August this year.

The news of the partnership will spark fond memories of the previous partnership and on pitch successes of the late 70’s and 80’s.

The partnership will give adidas the rights to supply kit to all of the international teams, referees in the top 3 leagues in Northern Ireland as well as supplying balls for all Irish League matches and kits for the Association’s coaching department.

Aston Villa announce a record new partnership with Macron, Italy's premier technical sportswear label and official kit manufacturer for the start of the 2012-13 season.

Aston Villa will be Macron's flagship club in the Premier League.

In addition to Macron supplying the club with official match kit and training apparel for players and management staff to May 2016, Macron will offer a full range of fashion wear - featuring over 100 product lines - including home and away replica kits (also providing a choice of two goalkeeper kits), training and travel apparel, exciting accessories and extensive labels for females, children and infants.