Canterbury Europe has gone into administration with the loss of 72 jobs in the UK.

Administrators KPMG said the firm had been hit by the culmination of “difficult trading and an "unsuccessful move” into other sports, such as football. The weakening of the pound also added to Canterbury’s problems, as it imports its goods from the Far East.

KPMG said in a statement: “All sponsorship contracts in Canterbury Europe have been terminated as a result of the administration, and the affected clubs will rank as unsecured creditors in relation to any amounts they were owed for the remainder of the contract.”

The European arm of Canterbury employs 86 people, 72 of whom have now been made redundant.

The rest of the Canterbury Group, such as the Canterbury brand founded in New Zealand, is not affected by the administration and continues to trade as usual, although the group is believed to be looking for a buyer or investor.

The firm branched out into football 2 years ago, and recently had sponsorship agreements with: Portsmouth, Preston North End (starting from the 2009-10 season) Mansfield Town, Farnborough, Harrogate Town, Deportivo La Coruña, Lille, AZ and Motherwell

The Scottish FA is seeking a new kit supplier for the national side after manufacturer Diadora went into liquidation.

Around 172 workers at Italian sportswear company Diadora SpA, which is being taken over by the founder and chairman of shoe retailer Geox SpA, are set to lose their jobs according to local media reports.

The Italian company's deal runs until 2010 and Scotland will wear the Diadora shirts until the end of the World Cup qualifying campaign.

Diadora has paid its £1m annual contract up to the end of this year.

Shorthouse said: "Obviously, we've been made aware that Diadora UK has gone into receivership.

"We have an agreement with Diadora that takes us through to the end of the World Cup campaign, so Scotland will still play the next few games in the current home kit."

The SFA has already met other potential sponsors about a new deal, Shorthouse added.

Charlton Athletic have signed a three-year sponsorship agreement with KRBS , the club announced today.

The Addicks have agreed a six-figure deal with Kent Reliance Building Society that further cements its close relationship with the county.

The kit sponsorship announcement coincides with the first detailed look at the club's new home shirt for the 2009/10 campaign, which features the logo of KRBS.com on the front of the jersey.

Charlton plc chairman Derek Chappell said: "It's great news for the club that this deal has been agreed with KRBS.

"Given the current financial climate, it's a difficult time for clubs seeking sponsorship deals, which is illustrated by the fact that around 30 clubs are currently without a shirt sponsor for next season.

"But we are thrilled that KRBS see the value of a long-term association with us, and we are looking forward to a fruitful partnership for both parties."

Chappell added: "On a more personal note, I'm from Kent and I'm delighted to see our links with the county strengthened even further."

Swansea City will have a new sponsor on the back of their shirts next season after teaming up with the South Wales Evening Post.

As part of the new partnership between the club and the local newspaper, the Evening Post's logo will feature on the back of the players' shirts.

"As a club we learned very quickly that we need a good working relationship with the local paper," said Swansea City chairman Huw Jenkins. "We both want the same thing, which is a successful local football club.

"What we want goes hand in hand with what the Evening Post wants and I'm very pleased we are working together for the good of West Wales."

South West Wales Media Ltd managing director, Blanche Sainsbury, said: "The new working partnership between the Swans and the Evening Post will bring many benefits to the community.

Nottingham Forest announced they have made a major shirt sponsorship deal with online bookmaker and gaming company Victor Chandler.

Victor Chandler is to become the official sponsor of the club for an initial one-year term for a significant six-figure sum.

The deal will see the Victor Chandler name displayed on the front of Forest's first team and reserve shirts, as well as being available on adult replica shirts.

In addition to the sponsorship deal, Victor Chandler have also announced the appointment of Viv Anderson MBE as the company's Football Ambassador.

Anderson made 328 appearances for Nottingham Forest between 1974 and 1984 and was a key member of their double European Cup winning team.

Chairman Victor Chandler commented: "I am delighted with the agreement to sponsor Nottingham Forest and to welcome on board someone steeped in Nottingham Forest history as Viv Anderson is.

According to the statement posted on the official website of the Deportivo la Coruna, the club confirms that the Italian company Lotto will be responsible for the new kits for Deportivo this 09/10 season. Above are the leaked kit designs for the new Deportivo 09/10 shirts .

The club has posted a statement confirming that they have terminated the contract with Canterbury Europe Limited due quality and distribution reasons. 

Therefore, from July 1, Lotto became the new kit manufacturer for Depor for the next four season.

Thanks to Juan-Luis

According to the Spanish newspaper El Pais, Real Madrid have asked sponsor adidas to double the amount it pays the club annually to 60 million euros.

Real's new president Florentino Perez is seeking the renegotiation of the contract with the German sporting goods manufacturer, which runs until 2012, El Pais said,

acoording sources close to the club say a refusal by adidas, which produces and sells the club's shirts, could push Real to take its business to the company's US rival Nike.

Besides adidas, Real has several other sponsors, including Coca-Cola, Audi, Bwin and Telefonica, which altogether pay them some 130 millions euros a year, around one third of the club's revenues of 400 million.

In the past month, Real has shelled out more than 200 million euros for top stars Cristiano Ronaldo, Kaka, Raul Albiol and Karim Benzema.

"We are the best club in the world," Perez told adidas CEO Herbert Hainer in a telephone conversation seeking a renegotiation of their contract, according to El Pais.

Lincoln City FC announced it has agreed a two-year sponsorship deal with the University of Lincoln.

The deal will see the University of Lincoln's logo feature as the main sponsor on the Imps away shirt and third shirt for the next two seasons.

The University of Lincoln is the latest local institution to show its support for the football club and the deal will see the University involved in a wide range of activities with the Imps, both at the Club and in the local community.

City Chairman Steff Wright said he was delighted with the agreement and added: "The University of Lincoln has played a massive role in the recent development of the City. In many ways their aims match those of Lincoln City Football Club. We both aim to create an environment where ambitious young individuals can develop and reach the top of their game whether that be football or the academic programmes offered by the University."

He continued: "I thank them for their support and look forward to playing our part in a relationship which I hope will benefit the entire City of Lincoln."

The University of Lincoln becomes just the third UK university to sponsor a Football League club.