The IOC has announced that from January 2013 all International Olympic Committee members and staff will have kit and equipment provided to them by the US sportswear giant Nike, replacing Japanese manufacturer Mizuno.

The new deal will last until 2016 and cover the next Winter and Summer Olympic Games (in Sochi and Rio). Nike Brand President Charlie Denson said the company were "honoured to be working with the IOC and we look forward to this being the start of a long and successful relationship”.

This news may be viewed as a blow to adidas, as the German manufacturer and the Olympics had been viewed as almost synonymous since the 1980s, with the last three Summer Olympics having adidas as the official sportswear supplier. 

Nike’s partnership with the FFA kicked off in 2004 and this renewal marks the third consecutive agreement between the two organizations over nine years.   

“Nike is dedicated to the development and success of the game of football both locally and on a global scale,” said Paul Faulkner, General Manager, Nike Pacific. “This renewal solidifies Nike’s commitment to the sport in Australia and supports each and every player in the game. From the elite level with the Qantas Socceroos and Westfield Matildas, to professional via the Hyundai A-League, to our various grassroots initiatives such as Youth teams, The Chance and Manchester United Premier Cup, Nike is focused on ensuring the ongoing success of Australian Football.”

Newcastle United has agreed a new four-year deal with wonga.com which will make the digital finance company the Club's lead commercial sponsor.

In addition to sponsoring the team shirt from the start of the 2013/14 season and working on a range of other initiatives with fans, Wonga will invest at least £1.5m in two of the Club's most important projects.

Wonga is investing in Newcastle United's young talent by providing significant financial support for the Academy. The investment will enable the Club to transform its Academy into one of the leading centres of youth football development in the country, enabling us to nurture the top playing stars of the future.

Chelsea have renewed their shirt sponsorship with Samsung until the end of the 2014/15 season.

The agreement is said to be worth around 18 million pounds per season to the European champions.

The contract started with Samsung paying 11 million pounds per season as the company replaced Emirates airline on the front of Chelsea’s blue jerseys. That agreement was extended at 15 million pounds five years later, and Samsung had until June 1 to take up its option to renew for a further three seasons.

We told you about it last week, but today the Football Association has officially announced an new partnership with Nike that will see them create kits for every England team.

The world’s leading sportswear firm will design and make the clothing for our men and women’s sides at every level.

England’s first kits to bear the Nike Swoosh will be launched in Spring next year, as The FA marks its 150th anniversary and the agreement runs until 31 July 2018.

It has been reported today that the English FA are very close to agreeing a deal allowing the England national team to wear Nike-made kits.

As Nike currently own Umbro, the FA contract is in effect already with the US sportswear giant, but with the proviso that the Umbro division would be the kit manufacturer.  However, news emerged in May that Nike intended to divest Umbro and this led to speculation over whether the subsidiary would be sold along with the England contact or if the Nike would take over that agreement for themselves.

Deutsche Telekom and FC Bayern Munich have announced the extension of their successful 10-year partnership for another four years. In the new agreement, covering the period from 2013 to 2017, the partners will expand their joint activities and implement a multifaceted program for football fans and FC Bayern supporters. Main sponsor Telekom will acquire additional advertising rights and services, to include social media and the new FCB News product.

The key objectives of the partnership are effective support for brand and product communication, and successful implementation of sales support activities driving new, innovative products and services. The optimal fit between the brands, the extensive potential offered by the fanbase, and the highly effective media and publicity reach associated with FC Bayern will serve to drive approval ratings for the Telekom brand and product awareness levels. The positive effect of the sponsorship commitment has been demonstrated by numerous market research surveys. As a result, Germany's leading telecommunications business aims to deepen the partnership over the years to come.

General Motors and Manchester United announced that the club's shirt sponsor will be Chevrolet, beginning with the 2014/2015 season.

United confirmed they have surpassed Barcelona’s £125 million world record shirt sponsorship deal with the Qatar Foundation by striking a seven-year agreement with Chevrolet believed to be worth in the region of £200 million.

Chevrolet, the current Official Car Partner of the Club, will become only the fifth shirt sponsor in the Club’s 134 year history.