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Aberdeen sign Adidas Kit Deal

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aberdeen adidasAberdeen Football Club is delighted to announce the exciting news that adidas will be the Club's new kit supplier from this summer.

The partnership will give adidas exclusive rights to provide both the team playing and training kit, which will only be available to purchase via the Club retail store at Pittodrie Stadium and online. The Club will now also be taking control of all retail operations.

The new kits and training wear will feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones. To commemorate the opening year of the partnership, both Home and Away playing kits will include a special, limited edition 'legacy' crest for Season 2011-12, while the Team Recruitment logo will also feature, with the Aberdeen based multi-disciplined service contractor having agreed to continue as Club Sponsor for a fourth year.

Dons supporters will get their first opportunity to see the new Home and Away kits from next month alongside the newly refurbished club shop. The Home kit and training wear will be launched and on sale in early July.

Aberdeen FC Chief Executive Duncan Fraser said, "adidas was synonymous with the Club during our most successful period and I'm sure our supporters will be absolutely delighted with the news that we are to be reunited with them.

"In addition, being able to secure a direct partnership with a global brand leader demonstrates our desire of where we wish to position the Club. Over the last few years many clubs have secured deals through secondary suppliers but this was something we were keen to move away from if we could, but only on the basis that we could land a market-leading brand with a reputation for quality. In adidas we have secured what we all believe to be the number one brand in football and for a Club such as ourselves, this is a hugely significant announcement."

Steve Holland, adidas Commercial Football Partnerships Manager said, '' adidas and Aberdeen share some unique history from when we last partnered back in 1979 - 87, we are delighted to be working closely with the club once again and hope that we can both emulate some of the previous successes. Aberdeen will become an integral part of our Scottish strategy and we look forward to a very positive relationship with the club and the fans''.

Thanks to Steve


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Comments 

 
-6 # 2011-04-21 13:05
A legacy crest? What the censored is that?
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0 # 2011-04-21 23:25
this crest has been there for a while
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+5 # MartinLeRoy 2011-04-21 13:11






One of those?
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+7 # 2011-04-21 14:14
adidas is my favourite
hope vitesse will get such a deal too
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-22 # 2011-04-21 14:16
But will it stop them getting pumped in Cup Semi-Finals?

:D :D :D
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+5 # 2011-04-22 18:10
@Laugh at the Dandies

Shut up
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+4 # 2011-04-21 14:41
Please please please let it be similar to the 83 cup winners cup shirt!
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+3 # 2011-04-21 14:51
Middlesbrough, Swindon, Bristol City...

...Aberdeen....

...Can't help one of those 4 will share the same teamwear kit.
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-9 # 2011-04-21 14:57
red shirts + adidas =
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+3 # 2011-04-21 15:57
needs to be like the 83 shirt!! might be lucky and get us up top
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-42 # 2011-04-21 16:05
och aye they should get grounskeeper willy to sponcor them lol ony jokin lol

didnt reid ful thing coz scotish footballs borin n pointles sorry
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+22 # 2011-04-21 16:36
Quoting england r besst in world fact:
och aye they should get grounskeeper willy to sponcor them lol ony jokin lol

didnt reid ful thing coz scotish footballs borin n pointles sorry


If your overpriced tv deals went tits up down south, most of your clubs would be up a sh*t creek without a paddle and would go bust
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+2 # 2011-05-03 00:03
Quoting Iain Cameron:
If your overpriced tv deals went tits up down south, most of your clubs would be up a sh*t creek without a paddle and would go bust


Exactly mate. Celtic fan myself but Aberdeen are a decent club and if we all got £30 - £40 million a year from Sky then we would be grand.
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+20 # 2011-04-21 16:45
Quoting england r besst in world fact:
och aye they should get grounskeeper willy to sponcor them lol ony jokin lol

didnt reid ful thing coz scotish footballs borin n pointles sorry

you are a f*cking moron

troll
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+15 # 2011-04-22 10:46
What a typical english c*nt you are
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+7 # 2011-04-22 15:26
so why are you commenting on something that doesnt intrest you then??
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+11 # 2011-04-22 21:35
Quoting england r besst in world fact:
och aye they should get grounskeeper willy to sponcor them lol ony jokin lol

didnt reid ful thing coz scotish footballs borin n pointles sorry


Shame you cant speak the language of the country you seem to love. toss pot.
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+6 # 2011-04-22 22:50
Quoting england r besst in world fact:
och aye they should get grounskeeper willy to sponcor them lol ony jokin lol

didnt reid ful thing coz scotish footballs borin n pointles sorry


please mate, if you're going to say england are the best in the world, at least take the time and effort to get your grammar sorted.
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+3 # 2011-04-22 23:32
i laughed after i saw your name!

'england r besst in world fact'

1 win against slovenia (in which we didnt even play well) in the world cup doesnt really show that we are the best.
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0 # 2011-05-14 20:15
you censored
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+5 # 2011-04-21 16:43
Excellent news. I grew up with Aberdeen winning everything wearing adidas, and while the recent Nike kits have been smart, I prefer adidas to them. But does it mean that they'll be getting teamwear with the club badge just stuck on rather than embroidered?
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-30 # 2011-04-21 16:43
aberdeen? who was that again?
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+32 # 2011-04-21 17:32
Only the most succesful Scottish team in europe.....your football knowledge is obviously limited.
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-7 # 2011-04-22 08:33
more succesful than celtic + Rangers?
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+13 # 2011-04-22 10:47
yes.
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-1 # 2011-04-25 14:22
A club that hasn't won anything for a decade-and-a-half and has only finished 3rd once since the formation of the SPL.

Yeah...a below average bottom 6 team trully deserves better...
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-15 # 2011-04-21 19:51
and yet rangers are stuck with f*'ing umbro..... again..

the most successful club in the world deserve adidas
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-2 # 2011-04-25 10:15
agreed
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+6 # 2011-04-21 22:13
This is good news...im hoping that Aberdeen will get uniqueness and originality from Adidas, they do deserve it at the end of the day...being one of the most successful scottish teams in europe and maybe since Adidas supply our scottish kits. Better not be a team kit scenario :(
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+1 # 2011-04-22 02:29
I'm sure they'll just get teamwear templates, but I grew up seeing Aberdeen play in adidas kits (only on telly, mind), so it's kind of cool they're back together.
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-2 # Gazhorn 2011-04-22 12:04
Don't get your hopes up. Because the shirts are only available via the Club, it will be a sportswear company licenced to supply adidas-branded kits. Like Genesis & "Puma". It'll be teamwear looks-teamwear quality. And that is a huge shame. Aberdeen deserve better.
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-4 # 2011-04-22 14:55
Will it be made from wool instead of cotton and polyester?
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0 # 2011-04-22 15:29
hopefuly its the trefoil adidas badge and the afc logo. i reckon thats what it might mean.

the material of the 83/84 top is a good one to use its kinda cottony nylon and very comfy. a remake of that would be great.
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-1 # 2011-04-22 16:43
Quoting MartinLeRoy:
http://www.brandsoftheworld.com/sites/default/files/0015/7524/brand.gif

http://www.brandsoftheworld.com/sites/default/files/122010/aberdin_shotlandiya_old_logo4.png

http://www.brandsoftheworld.com/sites/default/files/0013/6857/brand.gif


The top logo is looking very nice. They have to get that one back on the shirts... The second is such a l.ame modern logo, so ugly and boring. Third one isn't bad actually, but the first is way the best.
One of those?
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-1 # 2011-04-22 18:32
unless your one of the big boys you will only get a team wear kit with adidas,same with nike
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+4 # 2011-04-23 00:19
only team in scotland with adidas? lucky buggers
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+2 # 2011-04-24 12:28
Now all they need to do is get Fergie back and they might once again break the Old Firm duopoly in Scottish football. Shame that'll never happen,though.
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0 # 2011-04-25 13:27
i hope we dont go down this road of it being the cup winners cup shirt the away shirt from 86-87 the last adidas top was really cool
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-3 # 2011-04-25 14:15
A new kit sponsor won't save them from being a bottom 6 diddy team.

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+1 # 2011-04-25 23:10
@Gazhorn

Read it again. It's a direct deal, not one via a sports company. We previously had such a deal, with just sport-and we got poor quality Nike teamwear.

Duncan Fraser wants better quality and control with the new deal, and the legacy crest indicates this us a bespoke design specifically for Aberdeen.

So I guess we are up there with "the big boys".
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-1 # Gazhorn 2011-04-28 20:42
We'll see but the club-shop exclusivity thing is a good indication that it will be a licensed company that supplies adidas-branded sportswear then plonks an Aberdeen crest on it. I really hope not though.
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+1 # 2011-04-27 12:07
As long as the kit looks good, that's all that matters in terms of buying it or not. I have all three of this season's Nike it, and two from 2007. Nike did a few good kits, a few cheap ones. Look forward to seeing what adidas will do with the zero imagination strip that we know as "all red".
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0 # 2011-05-01 09:52
Gazhorn that's the head of Adidas UK speaking.

What do you not understand?
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+1 # 2011-05-02 12:41
The deal is through Adidas, as it says in the press releases. Nothing to do with any third party. So it will be a kit direct from Adidas and not out a catalogue
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+3 # 2011-05-02 17:46
i'll definately be buying the shirt no matter what it looks like
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0 # 2011-05-05 10:29
im part ay the u19's smert new kits like
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0 # 2011-05-12 17:55
Lets hope now the adidas kit will magically get them into Europe now

Nah I want as many SPL clubs in Europe as possible... censored the Swiss league, their best team would have trouble against Motherwell....
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