Arsenal to Sign Puma Kit Deal

Arsenal are believed to have reached an agreement with Puma for the most lucrative kit deal in the Premier League, according to reports in the media.

Reports suggest the parties have struck an agreement worth in excess of £30m-a-year which could see the five year contract worth £170m in total. The deal is worth more than  Liverpool’s new £25m-a-year contract with Warrior and brings to an end Arsenal’s 20-year tie-up with Nike.

The deal, which will not be announced officially for some time but will see Puma provide the playing wear and merchandise from 2014-15 onwards, will give Arsenal major additional financial clout on top of the £150m five year shirt sponsorship deal with Emirates.

It had been rumoured for several months that Arsenal would return to Puma's German rivals adidas, on the expiration of their current deal with Nike, and once again carry the three stripes.  Speculation increased when adidas's former business development heavyweight, Simon Lilley, became the North London club's retail director.

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It seems, however, that after Nike passed up the opportunity to extend despite an exclusive renegotiation clause, adidas were priced out by Arsenal's financial demands and instead Puma have signed on the dotted line. 

A return to adidas would likely have been welcomed by Arsenal fans - reprising a partnership with whom ample success was shared - and offered revenue potential beyond replica merchandise via adidas Originals reissues of the famous 1988-91 Away "Anfield" shirt, its notorious "bruised banana" heir and several classic Home kits.  On the other hand, the Puma direction may breathe fresh life into the classic Arsenal kit and it is hoped the record deal will fund a genuine Premier League title challenge.

The new agreement dwarfs the current kit deal with Nike, which is worth £55m over seven years and expires at the end of next season.  Nike will nonetheless be held fondly in the hearts of Gooners though their association with Arsenal's invincible 2003-04 season, the run to the club's first ever Champions League Final in 2006 and the transition from Highbury to their current Emirates Stadium home.

 

 

 

Comments

Guest
-5

Guest

think puma starting to be a big player now and can see them taking over a few big teams in the future but think nike make lovely arsenal kits and its big shoes to fill guess u got just watch and wait n see :sad: :sad: :sad:
Guest
+2

Guest

Wise up, they make great kits. Their Italian kits were always top drawer. They also have done a great job with taking over almost all African National squads. Dortmunds away kit is a powerhouse too! I think you're just afraid of change mate.
Guest
+3

Guest

Quoting aight:
With all those unkown crappy brands like warrior or under amour, teams and fans can be lucky to get some of the few true football brands that have a bit of heritage.


Why are they crappy? It's just sportswear.
You fashion victim. Get over it.
Guest
+8

Guest

All the people moaning because its not nike or adidas, it shouldnt matter what company makes the kits, all that matters is the badge on the kit and what it represents! plus the puma uruguay top is really nice
Guest
+11

Guest

Quoting wimbledon:
Puma and Nike are the two worst, simply because they are just templates. I much prefer Warrior, i mean at least with them there are no templates so every kit is different


of course warrior does not have templates, because it feels like they have not more than one team.
Guest
+3

Guest

Puma make awful kits...just look at the shabby efforts of Newcastles away shirts. Neon yellow, nice :-x

Warrior have been brave with their designs pushing the boundries and football kit taboos. I have been impressed with the Liverpool kits, but its nice to not have the same template as everyone else and it is an original. Adidas have lost their creativity just like Nike. Warriors training range is also excellent!
Limf
+4

Limf

Wow, now that's a shock. Puma make beautiful designs for the bigger clubs. Love the details of Dortmunds kits this year. Just hope they don't go with the German tradition and bring a kit out for every occasion.
Guest

Guest

I don't know i actually :sigh: i only know Arsenal playing in a Nike shirt and i like it...especially the 08/09 home shirt I loved but i just don't know. I like puma kits like the one Tottenham had at 10/11 and now Borussia Dortmund, wonderful kits but i just don't know what i will look like on Arsenal. I first have to get used to it i think...
Guest
+2

Guest

It's one thing to be too young to have seen Arsenal play in anything other than Nike, but you have no excuse for not having watched videos of great Arsenal teams of the past. You are a pitiful excuse for a fan.
Guest
-2

Guest

people saying arsenal aren't a big team, really? come on, let's be realistic. they are. it's great to see a big team being sponsored by puma, love puma kits too. and i'm a manchester city fan, before anyone just think's i'm a butt hurt arsenal fan
Guest
+2

Guest

I support Newcastle United who also have Puma as their sportswear. I love the kits Puma have made for Newcastle and there hasn't been one that I didn't like. Puma may have gone off the market with big teams, Tottenham probably being their most recent but this is Puma's way to get back into recognition. And with 30million a year, obviously Arsenal are going to want to give them a shot. It seems all the smaller Premier League teams (Stoke, Sunderland, West Bromwich) are getting Adidas and the bigger teams are getting other brands but still, I wanna see what Puma brings to the table for Arsenal.
Guest
+1

Guest

Bored of these Nike remakes every year, Puma have released some god awful kits in the past, but recently their new templates look fresh and i think it will be nice not to have that horrible nike material on the inside

As an Arsenal fan i say this is good in my view :D
Guest
+1

Guest

As a wolves fan I was very happy to get Puma and have always liked pumas designs, but like all kit suppliers there seems to be a lot of templates used for various teams with only the top teams getting preference.

At 26 I only have memories of the bruised banana kit arsenal had from videos but I couldn't imagine Newcastle in anything but Adidas until there recent change to puma, change can be good

The new Uruguay and Italy shirts are nice and Arsenal will be the flagship in this country i imagine as BVB are in Germany

Top and bottom of it is, money talks but Puma have heritage having sponsored Pele, Maradona and Cruyff in there playing days
Guest

Guest

Think some time its not the brand that matters, more of the design team that is tasked with the job. Nike, Adidas, Puma all produce horrible kits from time to time, but take a look at those made for J-league (not as prestigious as EPL) but their kits are beauty.
Guest

Guest

It doesnt matter who makes the kits, its all about who offers the best deal. With Puma offering £30 million a year, i look forward to seeing what they come up with. Also check out the stuttgart kits for next season, theyre Puma and theyre awesome!
Guest

Guest

Why don't people just man-up a little bit?! A football kit is a football kit! Does it matter who the sponsor is?! Last time I looked football was a sport and Arsenal are a "football team", not a freaking fashion outlet! If you want decent "nice" sportswear go to Sports Direct, JD Sports or wherever else you ladies like to buy your clothing - if you don't like the "football kits" being produced by the sponsor then DON'T buy them!!! No ones forcing to you to... Arsenal have signed the deal with Puma because it benefits them financially! Arsenal fans should be happy about this substantial extra income and any other team supporters should just butt-out if you haven't got anything positive to say!

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