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Colchester United hope to be in cruise control next season, as they strive for promotion from League One.

The club have announced one of their most prestigious sponsorship deals to date, with a leading company in the region.

The U's have teamed up with Reader Offers Limited, the UK's premier agent for providing the finest in cruise travel.

Established in 1995, the company, who are based in Colchester, are award-winning industry leaders whose preferred partners include some of the top cruise lines in the world such as Cunard, Fred Olsen, Royal Caribbean International, P & O Cruises and Celebrity Cruises.

"We look after your holiday as if it were our own" is the mission statement of Reader Offers Limited, and this is demonstrated by everything that the company does.

The award winning staff have, between them, hundreds of years of cruise industry experience and are rightly proud of their cruise knowledge and expertise.

The two year sponsorship deal will see Reader Offers Limited sponsor both the home and away shirts, meaning that the U's will wear their iconic blue and white stripes on the road for the first time in over a decade.

Jeremy Dickinson, Reader Offers Limited's Managing Director, said: "We are both excited and proud to be the chief sponsor of Colchester United, especially as the majority of our 125 employees come from the Colchester area.

"We are a results driven company, so much like Colchester United really!"

The exciting partnership was launched at Harwich International Port, as U's first team players and club staff teamed up with representatives from Readers Offers Limited on Jewel Of The Seas, one of Royal Caribbean's impressive ships.

Thanks to Nick