Football Shirt Culture.com

Emirates, one of the world’s fastest-growing international airlines, announced it had renewed its sponsorship with Hamburger SV for another three seasons until June 2015, highlighting its ongoing commitment to Germany and to sports around the world.

In addition to being the football club's main shirt sponsor, the deal includes prominent branding at Imtech Arena, the home of HSV, as well as promotional and hospitality rights.

“The renewal of our sponsorship with HSV underlines Emirates’ commitment to sports fans worldwide, but especially to our customers in Germany”, said Salem Obaidalla, Emirates’ Senior Vice President, Commercial Operations, Europe & Russian Federation.

“Our partnership with such a popular club, enjoying a fan base across our vast route network, brings Emirates closer to football enthusiasts globally. We wish HSV all the best.”

Volker Greiner, Emirates’ Vice President North & Central Europe, HSV CEO Carl-Edgar Jarchow and HSV CMO Joachim Hilke made the announcement at a media conference in Hamburg.  

“Emirates is an exciting global brand and its presence has become a familiar sight at top sporting events around the world,” said HSV CEO Carl-Edgar Jarchow. “We are proud that Emirates continues its relationship as main sponsor, taking us right through to 2015. It is a partnership with mutual benefits and we are very happy since both our brands share common goals like passion for excellence. This sponsorship underlines the airline’s commitment to Germany and the desire to be part of the community and the social fabric of Hamburg,” Jarchow added.