Hearts announce Adidas Kit Deal
Heart of Midlothian FC today announces that it has signed a long-term partnership with adidas, the world's leading football brand.
The choice of adidas, with their unsurpassed heritage in football, is one the club sees as beneficial to both players and supporters alike.
In signing up with adidas, the 2012 William Hill Scottish Cup winners join an elite group of successful clubs such as European champions Chelsea, La Liga winners Real Madrid and Italian giants AC Milan in partnering the globally recognised brand.
Hearts managing director David Southern said: "We are delighted to welcome adidas, whose credentials are second to none.
"This new exciting partnership once again demonstrates Hearts' ability to attract some of the top names in football and underlines the club's stature in the game."
Steve Holland, adidas National Sales Manager, said: "We are delighted to partner with Hearts for the first time in their history and we look forward to a number of initiatives and marketing activations all aimed at bringing the club, adidas and the fans together."
The new agreement will give adidas exclusive rights to provide all playing, training and replica kit. All kit and trainingwear will feature adidas performance fabrics ClimaCool and ClimaLite technology, a mixture of heat and moisture-controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin and in key heat zones.
The new Hearts away kit will be launched on Thursday, 7th June.
.jpg)
.jpg)
.jpg?parameters=@width=50@height=50@cropratio=1:1@quality=90@image=/images/stories/Nurnberg-13-14-adidas-Home-football-shirt-f(1).jpg)
.jpg?parameters=@width=50@height=50@cropratio=1:1@quality=90@image=/images/stories/aberdeen-13-14-adidas-home-football-shirt-c(1).jpg)
.jpg?parameters=@width=50@height=50@cropratio=1:1@quality=90@image=/images/stories/psg-emirates-deal(1).jpg)
.jpg?parameters=@width=50@height=50@cropratio=1:1@quality=90@image=/images/stories/adidas-Renew-Flamengo-kit-deal(1).jpg)
.jpg)
Comments
You are a great traditional club in the Scottish Premier League and we here at Adidas we think that with our brand you can be ... Blah blah blah ...
Look, between you and us we're willing to let you keep about 20pence more per BOX of shirts than your deal with Umbro. Also given that you guys MIGHT replace Rangers in the top two in your crummy league - we're willing to take the plunge and give you our special MAROON teamwear ... It's got great stuff in it ... the tears of virgins and all that and it even looks a little bit like your national team's kit ... IMAGINE, you can own near identical shirts in DIFFERENT COLOURS!!!!
... To be honest we can't shift much of this 'brown' colour anyway ... so sign the deal and take the pittance we'll give you.
Signed,
Adidas