KRC Genk signed a new kit deal with Nike and together they launched a totally new project for the duration of 5 years. It is a collaboration that will focus on sporting as well as on social development.
Agreement Duration: 2009 - 2014
-Clothing Sponsor for A-team and youth
-Cooperation in various fields
-NIKE Premier Cup - European final in KRC Genk on May 24, 2009
-KRC Genk doing tremendous efforts to integrate disadvantaged groups into the labor market. Nike wants help with this to offer sustainable employment through existing channels.
-The Homeless World Cup, a flagship project of Nike, also launched this year in Belgium. Both parties will support this action under the motto "talent wins games but teamwork and intelligence wins championship"
-Sensitization treatment + possible forum for innovative ideas Nike (test environment)
-Get more KRC - blue in the streets
-A variety in merchandising
-Merchandising accessible again to the fan (literally and figuratively)
-Opening of a new total fanshop with a total Nike/Genk range