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Liverpool aim for record shirt sponsor deal

Sunday, 29 March 2009 22:21
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According to the newsoftheworld, Liverpool FC are working on a new £60million - record football shirt sponsorship deal with Carlsberg, LFC sponsors since 1992.

Liverpool FC hope to conclude negotiations as early as this summer on an agreement which would eclipse those of Manchester United and Chelsea.

The club’s current 3-year contract with Carlsberg is worth around £10m a year - including Champions League bonuses - and ends after the 09/10 season.

Co-owners Tom Hicks and George Gillett are out to top the 4-year £56m arrangement Manchester United signed with AIG in 2006 and Chelsea's 5-year £50m contract with Samsung. with a new four-year Carlsberg deal.  


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Comments 

 
0 # 2009-03-29 22:25
The Carlsberg logo on Liverpool has become iconic in the past decade or two. Sort of like Opel and Milan. It would be strange to see another sponsor on their shirt. But 60 million is a lot considering what most top clubs get from their main sponsors.
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0 # 2009-04-13 19:05
why can\'t they change to some other decent sponsors (such as Nokia or any electrical giant companies - such as Candy) other than having an alchoholic beverage company or betting companies printed on football jerseys?? It shows bad moral examples to young kids and young adults :angry:
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0 # JBstokie 2009-03-29 23:47
Agree, like Stoke - Britannia
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0 # 2009-03-29 23:58
...and dare I say it, Sharp and Man Ure.

Arsenal & JVC.

Pirelli & Inter

Newcastle Brown Ale sponsored Newcastle for ages until ntl took over.
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0 # FDV 2009-03-30 00:22
PSV Philips

Ajax ABN AMRO

Roma Barilla

Celtic CR SMITH

...
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0 # 2009-03-30 08:13
like Barca &... oh yeah :whistle:
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0 # 2009-03-29 23:59
probably the best sponsorship deal in the world
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0 # FDV 2009-03-30 00:18
lol
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0 # 2009-03-30 00:28
PSV will only EVER be sponsored by Phillips \'cos they are owned by Phillips ... PSV is dutch for Phillips Sports Club - originally intended for empolyees of the Phillips factory in Eindhoven!
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0 # 2009-03-30 01:06
The 09/10 Spain home top:

http://www.worldsoccershop.com/departments-new-arrivals-spain-09-10-home-soccer-jersey.html
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0 # 2009-03-30 01:53
I know some scousers that have a carlsberg tattoo so I think that they need to keep their sponsor
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0 # JBstokie 2009-03-30 01:59
Quote:
probably the best sponsorship deal in the world


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0 # 2009-03-31 00:19
Probablemente la mejor cerveza del mundo.
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0 # 2009-03-31 16:42
Barca-.... oh yeah !!!
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0 # Nick 2009-03-31 20:35
Problem being Carsberg is like Carling crap lager.
At least with barca and Unicef there is an element of class about it.
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0 # 2009-05-05 02:06
Barca make a donation to unicef each year and wear there logo as sponsor, thats what i heard anyway, we need money for shirt space not to give it away lol
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0 # 2009-03-31 21:53
how is this a good thing ??? the goverment are wondering why people are binge drinking??? stupid scousers with an alcohol logo on their shirt it is asking for teenagers to drink loads and kill people. beer logos should be banned

hillsborough justice.
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0 # 2009-04-06 18:24
I couldnt imagine another sponsorship on a liverpool shirt, however i would like to see carlsberg with a puma sponsorship
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0 # 2009-06-28 00:41
Liverpool will never eclipse Manchester United.
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0 # 2009-09-11 16:58
Carlsberg have sponsored us for far too little.
We should be getting 60M minimum for a 4 year deal.
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0 # 2009-09-11 16:58
Oh and Matt....its happening right now hahha
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