
News of the World reports that liverpool are set to sign a new £150 million kit deal with adidas.
Adidas are desperate to reaffirm their commitment to Liverpool FC who, alongside United, blow their Premier League rivals out of the water when it comes to worldwide shirt sales. The German manufacturer are convinced investment is on its way to Anfield and a new board will soon be in place following the £110m debt reduction from the Rhone Group.
The current deal between adidas and Liverpool, worth £12m-a-season, has two years to run but discussions are underway over a new ten-year deal, which will rival Manchester United's record-breaking deal with Nike.
United signed a £300m deal with Nike for 13 years in November 2000 - but that included their entire merchandising rights. Liverpool will be looking to better Chelsea's 10-year deal with adidas which was worth £100m in 2005. They will want a minimum of £15m a year.
Liverpool set to sign £150 million Adidas kit deal

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Comments
And I agree, although Umbro has produced some good kits in the latest years. And Umbro is also owned by Nike, why change to umbro when Adidas produces nice kits on the long run compared to the boring/simplistic designs of Umbro and Nike.
Adidas is shit. Designs are crap and have been for as long as I remember.
Umbro has killed Adidas with recent designs... So what if they're the biggest manufacture... Shit material shit designs. Nike and Umbro are killing them with their retro kits.
Idiots.
yo soy español, pero hablo el ingles because it's an english page
do you understand¿?
http://www.footballshirtculture.com/10/11-kits/liverpool-2010-2011-adidas-football-shirts-leaked.html
Now, if Liverpool would just make the current badge less busy, or just go back to the eighties design....
Why should Adidas sign DIE HUNS? Just because they´re from Germany? Rangers, as the staunchly british stronghold should stick with UMBRO, and Umbro-ny the way-manufactures XXXXXXL and XXXXXXXXXXXL Shirts, so the fat, bald, tatoed IBROX inbred fits into it. Adidas and Nike just produces up to XXL and that wouldnae fit you fatties.
UMBRO & BUCKFAST.....but Tennents and UMBRO is good, too.
Since 2007 when they came to Liverpool FC they have not had a single board meeting . They have spent no more than Arsenal , Chelsea , Manchester United and Manchester City who haven't played in the Champions league , which is worrying .
Please let me know what you all think but not having a board meeting since 07 is serious business.
Now desperate for Liverpool to sign on
with Newcastle getting puma and spurs with adidas.
If what I heard is true why would they be kicking themselves , Spurs are the better team
I hope liverpool get`s the best out of this deal
Well done boys!!!
Big Team, Big Kit!