Manchester United DHLManchester United have signed a new £40m sponsorship deal for their domestic training kit that exceeds the value of all but five main shirt sponsors in the Premier League.

DHL, the world’s leading express and logistics company, has become the first official training kit sponsor of Manchester United in a ground-breaking deal for English football.

The new four-year-agreement sees the DHL logo included on the Club's training kit worn by all first, reserve and youth team players during domestic competitions and builds on DHL’s relationship behind the scenes at the club.

DHL has been the Club's Official Logistics Partner for a year and played a key role supporting United’s pre-season tour of the United States, and will continue to work hard to help deliver success on and off the pitch.

To mark the extended partnership, and as part of United's celebrations of its record-breaking 19th top-flight championship win last season, the logistics company will be delivering the Club's gift to its fans attending Monday evening's match against Tottenham Hotspur - a specially-commissioned commemorative scarf for each United supporter.

Announcing the new deal, Manchester United’s Chief Executive, David Gill, said: “This deal breaks new ground in the English game. We are delighted that DHL has chosen to pioneer training kit sponsorship with the Club. Their global presence and international standing are a perfect fit for the world’s most popular football club.”

Commercial Director Richard Arnold said: “This is a deal that continues to demonstrate the Club’s position as the most innovative and successful in the game. DHL have been a great partner to work with and have integrated with the Club’s operations seamlessly. The work they did around this summer’s US tour was striking and we are looking forward to

developing a broader relationship in the future.”

John Pearson, CEO DHL Express (Europe), said: “This strategic partnership will see DHL getting more involved in the behind the scenes operations of Manchester United and supporting the club in its continued success.

“Building on our current relationship with the world’s biggest football club reflects our ability to provide unparalleled logistics services for customers across the globe.”

 

Comments (4)

  1. fsc

A £40M sponsorship deal for the TRAINING kit?!?! Christ, how can the smaller clubs compete with that?

 
  1. fsc

DHL have made thousands of people redundant and their splashing out 40 million sponsorship? :-?

 
  1. fsc

this is as ludicrous as a non for profit organisation from qatar paying 50 million a season to sponsor barca

 
  1. fsc

£40M for a training kit??! That's ridiculous!

 
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