Nike to take England kit contract from Umbro
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It has been reported today that the English FA are very close to agreeing a deal allowing the England national team to wear Nike-made kits.
As Nike currently own Umbro, the FA contract is in effect already with the US sportswear giant, but with the proviso that the Umbro division would be the kit manufacturer. However, news emerged in May that Nike intended to divest Umbro and this led to speculation over whether the subsidiary would be sold along with the England contact or if the Nike would take over that agreement for themselves.
The latter now seems far more likely. The current deal lasts until 2018 but renegotiation would be necessary to allow the Swoosh onto the shirt and the reports state that a new Nike Away kit may be released in Spring 2013, with slight adjustment of the Home kit to remove the double diamond and put the Nike logo in its place.
Umbro and the FA's relationship goes back to 1950 and, with just a short interruption by Admiral, they have produced the England playing wear ever since. If Nike do take over the contract then it will echo the recent transfer of Manchester City's deal to the parent brand.
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Comments
Malaga in Spain went from Umbro to nike, though they did have a year with Li-Ning.
As we say you're a gobshi te
How would it be hilarious? Andorra are sponsored by Addidas. You ignorant prick.
Facepalm
Puma is now owned by the French group PPR (Printemps Pinault la Redoute).
Yes we all know that. What Forza said is like your team wearing something not ever associated with them. Or something secondary to them
Believe my friend is happening, the FA have sold their sole
the bottom of one shoe?
More sh!t templates and no unique kits, terrible material, and I guess it'll be continuing with the over priced National kits.
thank god that adidas just renewed the contract with the german national team. at least some tradition in football is left
Bring back Admiral
but totally independent, hence why they are class, not rubbish
Nike is killing Umbro.
Now England will have boring, generic and mediocre kits. Kudos!
Judging by how most of you dread Nike deal, maybe this is ANOTHER reason we should stop watching England. Come on it's just for 6 years
Bit extreme,the last 3 England kits have been pretty bland.
That great brand really doesn't deserve this... What a shame!!!
Umbro were in that Sports Direct family before Nike bought them. I'm not sure if Sports Direct owned them but Umbro had sold Sports Direct a license which let them make products with their logo on it.
The Umbro kits, pre Nike takeover were pretty rubbish. One template for England and everyone else.
When you think about it, Nike and Adidas have already all the biggest clubs and national sides under contract... Only exception I could think of would be Italy, Napoli, Valencia or Borussia, Tottenham and City, and those are not even the very top clubs...
When is the last time we have seen a final of a Champion's League with a team which manufacturer wasn't Nike or Adidas? 1999 Man Utd with..........Umbro?
Totally agree. While Nike's domestic kits are variable, they usually do nice international kits...All the Nike haters on this page, imagine plain white shirt with Holland style template - red bar to the upper chest would look classy I think.
However isn't Umbro going to be worthless as a brand without its two biggest teams next season as Nike try to complete a sale.
Nike has butchered the France kit, the colours aren't even correct anymore. God knows what England will end up with. Glad the DFB kept tradition (adidas) over money (Nike) at least.
England away kit two shades of blue ??? It's hideous so not only Nike that butcher international kits !
Link to The FA contact page if you'd like to submit your displeasure -
http://www.thefa.com/TheFA/WhoWeAre/ContactUs
After the depression of Nike purchasing Umbro, the suffering for four years and the relief in hearing they would finally bugger off even though having stripped Umbro from all their market and contracts, I never thought even THIS could happen.
I know money speaks, but it can' t go on like that. Not for the England team (I am not English, but I would really be outraged).
Literally gutted. Umbro, try to do something, you keep producing incredibly beautiful kits, please do find a strong Ownership asap somehow.
I for one won't buy another England shirt until the awful American tick has disappeared!
just as national teams' managers should be of the same country, i think national teams should keep/use companies within their political borders. but then again i'm just an american and i don't know a lot. haha
Reebok are a British brand owned by adidas, so USA in Reebok wouldn't exactly be patriotic
Sad about the situation with Umbro and England. I guess all good things aren't meant to last but the FA did sell out TBH. But you can't blame them, Nike probably offered stupid amounts of money for this.
The sad thing is that England supporters will keep buying the shirts, as will those of MCFC next year.
I think the fans should simply boycot, and keep wearing the old ones they possess instead.
Personally I have not been buying any Inter Milan product for the last 15 years.
This story probably explains why the England away shirt was on sale for about £12 in some stores before Euro 2012 began and the price of the home shirt dropped to around £16 during Euro 2012, despite it being released only a few months earlier.