North Korea Sign Legea Kit Deal
Bloomberg reports that North Korea has signed a four year - 4 million-euro Legea kit deal, according to Daniele Nastro, marketing director of Pompeii, Italy-based sports apparel maker Legea.
North Korean football association assistant general secretary Ri Kang Hong confirmed the deal with Legea, without giving financial details.
North Korea received other bids. It declined an offer by China Hongxing Sports Ltd., the Singapore-listed company that provided its jerseys for qualifying games, according to Kelvin Yeung, chief financial officer of the Chinese company.
European brands might have bid more, Yeung said, without saying how much China Hongxing offered. Ri said the agreement with the Quanzhou, China-based company had expired and declined to comment on why it wasn’t renewed.
North Korea rejected Legea’s first design for its shirts as too modern, frowning upon a white line across a red shirt, Nastro said.
“As a people, we don’t like flashy designs,” Ri said. “For home games, the jerseys are white, which we regard as noble, and it reflects our spirit. For away games, we go with red, which is used in our national flag. It also symbolizes our passion and heart. A simple design expresses that more purely.”
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Comments
I think it's worth a try for Legea. Providing kits for the World Cup finals is a pretty big deal, especially with Adidas, Nike and Puma all over the place, so they might do some business, even with an underdog team and a simple design.
Not sure what is worse living or a despot country run by a nutter or wearing a Legea shirt...a bad day all round really
By sponsoring North Korea, they will get a good coverage of the brand in the World Cup (watched my several millions of people) and possibly in the next Asian Cup.
Don't forget also that wearing a North Korea shirt may be something trendy, especially among the no-global / communists youths in Europe and South America, so I am sure many of them will be willing to buy a shirt instead of the usual Brazil/England/France one...
I think you are absolutely right. Puma's policy of sponsoring relatively less important but hype teams is not very different. Honestly I think it might work.
Luca
North Korea is run a dictator who is a nutter and the quality of Legea is poor . To re coup the revenue NK will have to sell a hell of a lot of shirts and bearing in mind nobody has much money there, its very unlikely to happen.
When you finish your school exams please feel free to make a more mature and informed comment.
Gay.
he wouldnt have to pay them hes a censored-tator after all...
ahhww shit a pun lol
Maybe your mom and dad were killed in the korean war. you know what? they are worth of dying.
“ As a people, we don’t like flashy designs, ” Ri said. “ For home games, the jerseys are white, which we regard as noble, and it reflects our spirit. For away games, we go with red, which is used in our national flag. It also symbolizes our passion and heart. A simple design expresses that more purely. ”
http://sports.webshots.com/photo/2230730880101356919vGWBbd
http://sports.webshots.com/photo/2226673500101356919ffScfm
I don't think legea will give korea 4 million euros, but will provide kits worth 4 million euros just like they do with Iran.