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Nuremberg and Adidas continue kit deal

Thursday, 25 September 2008 04:03

1. FC Nuremberg and Adidas have agreed to a long-term continuation of their existing football equipment contract and a further intensification of cooperation.

"adidas and 1.FC Nuremberg are linked by far more than a longstanding partnership as sponsor and supplier. We are united by an unparalleled passion for football and of course our bond to the region. We look forward to continuing to stand by the club as a strong partner, in good times and bad," said Erich Stamminger, Chief Executive Officer and President of adidas brand.

"1.FC Nuremberg and adidas are not only two historic names and brands: 1.FC Nuremberg and adidas are a decades-old and yet ever-young partnership. We are delighted to be able to continue this impressive collaboration in future," said Michael A. Roth, 1.FC Nuremberg Chairman.

"The high level of continuity and credibility as well as the great closeness between adidas and the club form the foundation for the enduring success of this collaboration," commented Philipp Hasenbein, Managing Director of SPORTFIVE. "We are therefore very pleased that this successful partnership will now continue in the long term."

To continue to safeguard an environment conducive to sporting excellence, the partners won't be limiting their collaboration to equipment, but will also pursue a close partnership in the areas of communications, marketing and merchandising.

As well as sponsoring 1.FC Nuremberg, in Germany adidas is also a partner of the Bundesliga clubs Bayern Munich, FC Schalke 04, Hamburger SV and Bayer 04 Leverkusen.