Football Shirt Culture.com

PUMA and the Swiss Football Association (SFV) today announced a multi-year extension of their successful partnership through the 2010 FIFA World Cup in South Africa and beyond the 2012 European Championships, which was first initiated in 1998.

Under the agreement, PUMA will remain the technical sponsor of all on-field, sideline, training and representation apparel and equipment, incl. bags and ball, to all Swiss National Teams including the Men’s ‘A’, ‘U21’, ‘U20’, ‘U19’, ‘U18’ and Futsal national teams, as well as all Women’s National Teams. PUMA will be an active partner of various SFV grass roots and youth initiatives plus the SFV Football Academies.

"This year we are celebrating the 10th anniversary of the partnership between PUMA and SFV and we are excited that the partnership will continue beyond two additional major Championships in 2010 and 2012," said Jochen Zeitz, Chairman and CEO of PUMA. "We have continuously been impressed with the development of Swiss football at all levels, shown not only through the National ‘A’ teams participation at both Euro 2004 as well as World Cup 2006 but also through the increasing number of Swiss players in the major leagues across Europe."

"We are delighted to continue our partnership with PUMA and would like to thank them for the excellent collaboration in the past 10 years," said Peter Gilliéron, SFV General Secretary. "PUMA is the perfect brand for Swiss football for the future and will be an integral part in the further development of Swiss football."

The Swiss National Team endorses PUMA’s statement product concept – the v1.08 collection that was launched globally in January 2008, featuring lightweight moisture-wicking materials, mesh layers and welded-technology in its performance apparel pieces. The shirt provides improved freedom of movement and fit from older versions, including special back construction with two-piece mesh fabric. The inner mesh layer includes small holes and is hydrophilic – thereby absorbing water and wicking away a player’s sweat, while the outer layer provides the ideal smooth surface to print the player names and numbers.