Puma extend Tottenham Hotspur Kit Deal
Puma has signed a one-year extension to its kit deal with Tottenham Hotspur.
The north London club’s contract, which will now run until the 2011/2012 season, will see Puma continue to supply the club with their technical and replica kit and training wear.
Roger Harrison, Puma UK marketing director commented: ‘Our partnership has proven to be very successful in the past. Tottenham Hotspur continues to grow and they continue to be a great fit for the Puma brand. This agreement underlines our strong commitment to expand our position in the global football market.’
In addition to sponsoring Tottenham Hotspur, Puma also has kit sponsorships with Newcastle United, Cardiff City, Burnley, Coventry City, Dundee, Hibernian, Motherwell, Preston Northend and Stirling Albion.
Tottenham has enjoyed a lucrative year in terms of sponsorship deals, recently announcing multi-million pound shirt sponsorship contracts with Autonomy Group and Investec for league and cup games respectively.
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Comments
I do not think that by switching to Adidas that Spurs would have a super cool design, Adi have Chelsea and Liverpool under contract and they are far bigger in terms of global appeal than Spurs are currently, so I would be surprised if Spurs would have been given a unique kit by Adi.
Nike, Adi and Puma ALL offer Club and International Teams 'Template' designs, so this topic will not cease to go away, I doubt very much that the brands have a dedicated designer per Club etc, so whenever a concept is launched of course the brands want it advertised and what better way than in the form of club team shirts
This is a business first and foremost and as much as we would all like the brands to lavish 'our' club with the best, unique design, sadly it will not happen. Adi did not sign Chelsea because their owner is alife long fan! No, they signed them because a billionaire Russian pumped a lot of money in to the club, thus turning it in to a very attractive propersition and a great business opportunity for Adi and IF Adi really wanted Spurs I'm sure they could have out bid Puma, seeing as they are something like 4 times the size and maybe Spurs wanted a relationship which they have with Puma rather than Adi's money and being pushed down their corporate foodchain under Liverpool and Chelsea, Madrid, Bayern etc etc.....
Lazio have a great Puma kit this season.
So Spurs get a bit more money and Puma get to see how Spurs do over the next season or 2.