Sheffield United have signed a lucrative seven figure, four year deal with Italian sportswear manufacturer and designer Macron.
And the new 09/10 kit and leisurewear supplier today revealed a prototype of next season's home shirt plus images of a special edition third shirt, which marks the anniversary of the 120th anniversary of the birth of the club and is free to renewing season ticket holders.
New Italian loan signing Arturo Lupoli was on hand to model the prototype home shirt which United say is work in progress.
Macron, who become the club's technical partners, offer expertise to a range of sports and football clubs on a worldwide basis.
In Italy they are the official supplier to top flight teams Bologna and Cagliari, whilst in Portugal Boavista and Sporting Braga wear the brand. In the UK, Macron has a kit deal with League One Leeds United.
United's Chief Executive Jason Rockett said: "We are delighted to be working with Macron, a forward thinking company which places great importance on design and quality. They are well established in mainland Europe and clearly intend to be a force in the UK.
"Financially this is an excellent deal for United and is the successful outcome of long-term negotiations. The partnership with Macron is in line with our continued strategy of driving our off-the-field revenue streams."
Macron's Chief Executive Officer Gianluca Pavanello commented: "Macron is delighted to be working with Sheffield United one of the best known names in English football and from the city which gave birth to the game.
"We were impressed by the club's commitment to developing grassroots football and community initiatives, which mirror our own company beliefs. The opportunity to further our brand in line with Sheffield United's international partners in China, Australia and Hungary is also very exciting."
United have been working closely with Macron on the designs for next season's home and away kits. Macron helped the club develop itsunique special edition third kit to mark the 120th anniversary of the birth of the Blades which will see the names of every player to represent United woven into the fabric.
Sheffield United sign Macron Kit Deal


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Comments
*waves to Bullo*
There\'ll be option to sue West Ham for this, chaps. Think carefully.
If your team got relegated because of some player (Tevez) that arrived at West Ham illegally or controversially I would sue and do everything in power as well! Just like Sheffield United.
Tevez only came good for West Ham in the last third of the season; he didn\'t score a goal for them until March! Sheffield United are to blame for their relagation, but they simply won\'t admit fault.
Shows how much you know. I love how people come on this website just to start throwing **** around. Why dont you go find a dating site or something and GET A LIFE
I\'d never heard of them before but i\'ve been quite impressed and our deal was apparantly the biggest outside the premiership at the time.
At the end of the day the most important thing is your club getting the most cash out of the deal.
I note that they are carefull to say that this is a prototype, so you would hope that they improve the the cut, especially under the sleeves.
I have to agree with Roginho that the idea of giving away an anniversary shirt to season ticket holders is a nice idea. I really like Sheffield (as a city) and United in particular, so I hope this deal turns out well for them, but BEWARE blades fans Macron are renowned for their TOTAL LACK of efficiency when it comes to servicing their pro contracts.
GOOD LUCK
IN MY OPINION PAYING UP ADMITS TO THE GUILT.
CHEATS ARE ALL THEY ARE THEY SHOULD BE KICKED OUT OF THE FOOTBALL LEAGUE.
Because Tevez was **** and didn\'t help them stay up.
Did Crystal Palace get deducted 1pt other day because they fielded an ilegible player... Yes! If West Ham had been deducted some points maybe we\'d have stayed up.
But NO... Trevor Brooking works for the FA!
: :shock: