Sunderland announce Tombola Shirt Sponsor Deal
tombola has signed an initial two-year deal to become Sunderland's principal shirt sponsor, providing the club with a major boost for the new 2010-11 season and beyond.
Offering one of the most innovative and exciting soft gaming sites in the UK, tombola.co.uk is also the country's biggest and most popular online bingo website.
Speaking about the announcement today, SAFC chairman Niall Quinn said: "We are thrilled to be joining forces with tombola at what is a really exciting time in our football club's journey. The company's headquarters are in Sunderland so they know exactly what the club and the city are all about and we are excited by the possibilities this partnership offers to us both."
tombola offers innovative gaming software unique to their own site, all of which is developed in-house. Their forward thinking approach means that tombola.co.uk has more players than any other site, with over £3 million won in prize money every week.
Phil Cronin, chief executive of tombola said: "Sponsoring Sunderland AFC is a fantastic opportunity for tombola. With our own head office here in Sunderland we have been able to see the work that Niall and his team have done to transform the fortunes of the club. We're really looking forward to working with Sunderland and we're confident that this sponsorship will help us achieve our own ambitions."
Sunderland AFC marketing & commercial director Lesley Callaghan said: "tombola will become our club sponsor for an initial two-year period and we are very much looking forward to forging a strong and positive partnership with them. This is a very attractive deal for the club from a commercial perspective and in turn we are sure that by working together we can help tombola to realise their aims and ambitions for their company."
The partnership will see tombola's name emblazoned on Sunderland's new home and away shirts for the 2010-11 season and also across key sites throughout the Stadium of light. The company hopes that the partnership with Sunderland Football Club and the global exposure that top flight football brings will raise awareness of their products to a whole new audience, increasing their already significant stake in a growing industry.
Lesley continued: "As a company leading the way in their field tombola is already a hugely successful organisation and we are sure that the partnership with this club will not only cement their position at the very top, but will also help to introduce the company to a much wider audience through the fantastic global reach of top flight football."
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Comments
Tombola Bingo Sponsoring Sunderland , i thought i had met seen and experienced jokes from every comedian on this planet until i read this . Like the above person says Tombola Conbola . Sunderland you dissapoint me seeking sponsorship for shirts off an online bingo company called Tombola owned by phil cronin who rips people off with a tailored designed game called bingo . It has a random number generator that lands on the same winners weekly . Tombola bingo is a pure con and needs fully investigated by the gaming commision and watchdog bbc . Sunderland im dissapointed you have got so desperate as to seek sponsorship from villan companies such as Tombola . Its disgusting to a die hard sunderland fan .
That's going to wreck the new shirt - looks cheap.
BINGOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO...OOOOOOOOOOOOOoOOOOOOOOOOOOOOO!
VOILA CONBOLA BINGO LOL
censored ierlnd by da way
Nice but dim, Niall Quinn!
Hook-a-duck?
Coconut shy?
Silly mackems.
SMBs.
UP THE TOON!
Shola Ameobi has scored more goals in Europe than Sunderland all together! (He has 12, they have 5).
It doesn't matter how much money Sunderland spend they will still be awful even with a £16m striker they are only just avoiding relegation but I suppose that's a good season for Sunderland - the North East's pretenders.
From regular relegation battlers to Europa league? Don't be so stupid.
It will be the same next season and wouldn't be surprised if Newcastle get four points of them
''Top dogs'' what a joke! Just like TOMBOLA bingo and the thought of Sunderland in EUROPE.
Who in Europe has even heard of Sunderland?
I bet Juventus are shaking in their boots oh and look out Barcelona the might Sunderland are coming
From regular relegation battlers to Europa league? Don't be so stupid.
It will be the same next season and wouldn't be surprised if Newcastle get four points of them
''Top dogs'' what a joke! Just like TOMBOLA bingo and the thought of Sunderland in EUROPE.
Who in Europe has even heard of Sunderland?
I bet Juventus are shaking in their boots oh and look out Barcelona the might Sunderland are coming
Atleast they should be getting a 'tailored' Umbro jersey which im sure will be quality nomatter how rare this Tombola will look
HA'WAAAAAAAY ME BONNY LADS! RED WHITE ARMY! SAFC TILL I DIE!
S . M . B
S . M . B
mike ashley
STEVE BRUCE'S RED WHITE ARMY!
get a life you sad geordie twats
also this sponsership deal is fantastic in my books, good company with money and the headquarters is based in sunderland. its great to see that our football team is helping a local business.
newcastle have a bank that went bust, could still happen to the club as well.
good job i still have my toon doon t-shirt i'll be needing it next season.
face it you will be lucky not to yo yo .
take it you idiots will be Boycoutting the new scum tops because of the black cats on it.
Sid james will remain half full .
you'll never take the fulwell
by far mate compare the lyks of mike ashley to niall quinn,there's only 1 way for us n thats to climb that table n thrash the scum bag's at st'james park.every mackem's dream..derby day will be sunderlands day the toon ain't got a decent enough team to stay up ashley won't spend were on outher hand ellis short and niall quinn are giving steve bruce the money to bring in sum quality SOMETHING U GEORDIES WON'T NO MUCH ABOUT
---------- THE BLACK CAT'S TURN TO SHINE--------------
Tombola Bingo Sponsoring Sunderland , i thought i had met seen and experienced jokes from every comedian on this planet until i read this . Like the above person says Tombola Conbola . Sunderland you dissapoint me seeking sponsorship for shirts off an online bingo company called Tombola owned by phil cronin who rips people off with a tailored designed game called bingo . It has a random number generator that lands on the same winners weekly . Tombola bingo is a pure con and needs fully investigated by the gaming commision and watchdog bbc . Sunderland im dissapointed you have got so desperate as to seek sponsorship from villan companies such as Tombola . Its disgusting to a die hard sunderland fan .