Sweden Announce Adidas Kit Deal
The swedish FA (SvFF) announced that adidas will be their new kit manufacturer until 2019. The agreement with SvFF is valid for six years starting on 1 January 2013. Adidas is the SvFF's exclusive supplier of materials for both men, women, the youth national teams, as well as of products for the fans.
adidas and Swedish Football have a long and successful history together. Several classic Swedish national teams have enjoyed much success with the iconic three stripes on their shirts, with the team's bronze in the 1994 World Cup as the brightest example.
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"We are convinced that adidas is the partner that best matches the investment we are making in our team going forward. Their market leadership in Sweden, visions around football and fantastic product portfolio makes them an ideal partner for us", said Mikael Santoft, Secretary General of the Swedish Football Association.
"As a step in consolidating our market leadership in football in Sweden, it is obvious that we want to initiate a partnership with the greatest symbol of Swedish football. It is with pride that we enter into cooperation and look forward to helping the Swedish national team to success", said Brian Grevy, Nordic CEO of the adidas Group.
The goal is to create new iconic shirts for the upcoming qualifiers and finals. The pride that the players feel about wearing the Swedish national team jersey has been the starting point, and will also be reflected in the design.
The official football kits will be presented during a press conference in Stockholm on January 16, and will be available here.
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Comments
Certainly feels like that way doesnt it? Absolute fall from grace, but by the help of Nike.
Looking forward to seeing the kit.
Another titbit is that O'Neills sports are the only other company with rights to use the three stripes. One of Nice Guy Adi's many gentleman's agreements carried on since the 70s.
It's all very sad
Btw I really hope it's 1 or 2 and really hope it's not 3 so it'll most defo be 3
Iceland is not in Scandinavia if it is why did u not mention faroe islands and Estonia
Any of you owning one of their equipment, especially basic and not team-related, have alook at it and enjoy the quality and expertise that is put in making it (I have just received the Rangers away socks, the way they are constructed is beautiful), and compare it to anything else you possess.
I personally wear only Umbro, so in front of me I see a long period of money saved for football equipment, until a British investor will want to revitalise them somehow.
Wishing all the worst to Nike, always.
http://blogg.fotbollskanalen.se/lundh/files/2013/01/Nya-Tr%C3%B6jan.jpg
http://hajduk.hr/?otvori=vijest&vijest=3388
I love them both, Better than the Umbro crap.
http://www.adidas.se/on/demandware.store/Sites-adidas-SE-Site/sv_SE/Search-Show?q=sweden