Queens Park Rangers sign Malaysia Airlines and AirAsia Sponsor Deals
Queens Park Rangers Football Club is delighted to announce a multi-million pound shirt sponsorship deal with Malaysia Airlines and AirAsia.
Malaysia Airlines will sponsor QPR's home shirt for the next two seasons, whilst AirAsia will take pride of place on the R's away and third jerseys for the same period.
QPR CEO Philip Beard expressed his delight at the new deal, commenting: "This is a unique and exciting venture for the Football Club.
"Attracting two major Asian companies to come on board shows the global appeal QPR has as a brand.
"We are extremely positive about building a thriving relationship with both businesses in a bid to broaden our exposure in Southeast Asia and further afield.
"This is a remarkable deal for the Club and brings further positive news following a highly successful few weeks since the takeover was finalised."
The new home shirt, adorned with the Malaysia Airlines logo, will be worn for the first time in tonight's live Sky Sports showdown against Newcastle United at Loftus Road.
Malaysia Airlines' Executive Director, Mohammed Rashdan Yusof, said: "Malaysia Airlines, or more commonly known by our acronym MAS, is elated to be associated with QPR's ascendancy to the Premier League.
"Our sponsorship of the home jersey of QPR, together with Air Asia's sponsorship of the away jersey, is a first for the Premier League. It also celebrates MAS's recent collaboration framework with Air Asia.
"This sponsorship enables MAS to reinforce its global full-service presence and premium franchise via football fans and lovers from all over Europe, the Americas, Asia Pacific, Australia and all the four corners of the world.
"This sponsorship is the first major initiative of our new brand and marketing strategy, that would see important advertising money spent on boosting our top line. This is a key component in our drive to regain global market share, profitability and pride for the people of MAS."
AirAsia's Regional Head of Commercial, Kathleen Tan, added: "We are absolutely thrilled with this partnership with QPR.
"This is a timely and significant relationship between two brands which are keen in taking on any challenges for the taste of success.
"Our logo on QPR's away shirt does not only symbolise our energetic partnership, but also a joint-representation of the hard work and challenges that we went through - for AirAsia to be the world's best low cost airline for three consecutive years and QPR to make a comeback into top-flight football for the first time in 15 years.
"This is a very meaningful moment for all of us, and we are very excited to jointly associate ourselves with a Club like QPR, as they have a remarkable history in English football and their unrelenting spirit reflects our own Asian endeavour for success.
"Collaboratively, AirAsia and Malaysia Airlines can certainly build a very strong following for the QPR brand in a very passionate football audience in Asia."
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Comments
yup, malaysian girls are hot, though not a lot of people know that. great collaboration between mas and air asia.
BUT, only hot if they're really females and no trannys
u obviously dont know about asia. it is thailand where there are lots of trannies, not malaysia.
please verify your statements before u post something.
if they are women i mean
template alert!!!!
have reading fc changed there name?
Fail! give your self a massive face palm for that comment right now.
I take it you think West Ham changed their name to Aston Villa or Burnley or Notts County to Newcastle
http://www.classicfootballshirts.co.uk/other-uk-clubs/championship/crystal-palace/1990-91-crystal-palace-third-shirt-l-45003.html
Oh yes, hello 1991
I tottaly afree with chum.. the home kit is ruined.. i was thinking for the PC they had to glue and would mend it for the game.. my fear that they would paste the logo on the blue stripe is now a nightmare..seriouly guys at least do a descent job for the sponsors.. looks tacky and half hearted..or just use the logo and the acronym MAS..
What were they thinking? Sure, getting a sponsor is great, but they have to at least make the shirt look good with it! Now they won't be selling too many of those home shirts, so they just lost a bunch of revenue from shirt sales! Doh!
Aitor x
The sponsor fits in well with the other 2 kits though.
Yummy!
Not really, considering the fact that both companies are basically owned by Tony Fernandes, you know, the owner of QPR. So much for global appeal.
both companies owned by tony? i say you need to do some homework mate..
but you're spot on.. im puzzled myself.. attracting major investors and global appeal.. how can this guy be in the CEO chair? or did manage to scoop up first class seats on MAS :)