Football Shirt Culture.com

Valencia agreed a new football shirt sponsorship deal with betting company Unibet. The Swiss based online gaming company will replace the current sponsor Valencia Experience.

Valencia FC has started legal proceedings against its non-paying shirt sponsor Valencia Experience about six weeks ago, for failing to meet payment terms outlined in the contract signed by both parties last May.

Both companies, Valencia Experience and Unibet, will be featured on the club's playing kit to the end of the 08/09 season, and Unibet will become the sole sponsor starting from the 09/10 season.  

According to Spanish news reports Unibet will pay EUR 1.5 million for the remaining of the current season, and EUR 6 million for the 09/10 season.