Dundee United today launched home and away strips for 2007/08, continuing the club’s very successful relationship with hummel as kit supplier, Anglian Home Improvements as the club’s main sponsor and shorts sponsors Ole International.
The new strips are a first for the club in that they are based on a fans’ survey that took place towards the end of last year, the home kit being a clear winner among the fans who responded.
The strips are therefore unique to the club.
The replica strips will be available in the club shop and online from July 10. Pre-sales are now being taken at the club shop.
First team players Greg Cameron and Steven Robb were on hand to model the new strips.
Dundee United Marketing Director, Stephen Thompson, said, "All at the club are delighted with the new strips. The fact that we consulted our fans shows that we do listen and work with them, while working alongside our kit supplier hummel. Last year was our first full year with hummel and we were delighted with sales of all our replica kit and leisurewear."
Inspired initially by the example of Hibernian in Edinburgh and later by Celtic in Glasgow, the Irish community in Dundee formed a new football club in 1909, following the demise of Dundee Harp.
Originally called Dundee Hibernian, the club took over Clepington Park (renamed Tannadice Park) from Dundee Wanderers and played their inaugural game on 18 August 1909 against Hibernian, with the match ending in a 1-1 draw. The following year, the club was voted into the Scottish Football League The club was saved from going out of business in October 1923 by a group of Dundee businessmen. They decided to change the club's name to Dundee United in order to attract a wider appeal; the name Dundee City was considered but was protested by long standing city rivals Dundee FC.
Traditionally, United are nicknamed The Terrors and the supporters known as The Arabs, though the latter term has been applied equally to the club in recent times by the sporting media. The Tangerines is another term often used to describe the club.
United's playing kit is distinct: tangerine in colour, first used when the team played under the Dallas Tornado moniker in the United Soccer Association competition of 1967, which they were invited to participate in after their first European excursion had created many headlines in the football world. After persuasion by the wife of manager Jerry Kerr, the colour would soon be adopted as the club's own in 1969 to give the club a brighter, more modern image. The new colour was paraded for the first time in a pre-season friendly against Everton in August.
When originally founded as Dundee Hibernian, they had followed the example of other clubs of similar heritage by adopting the traditionally Irish colours of green shirts and white shorts. By the time the club became Dundee United in 1923, the colours had been changed to white shirts and black shorts as they sought to distance themselves from their Irish origins. These colours persisted in various forms up until 1969, sometimes using plain shirts, but also at various times including Celtic-style broad hoops, Queen's Park-style narrow hoops and an Airdrie-style "V" motif.
The present club badge was introduced in 1993, and saw the previous Lion Rampant design rebranded in a new circular logo incorporating the club colours. Previously, the lion (presumably adopted as a symbol of Scottish patriotism) had been represented on a simpler shield design. Although this "classic" version had been used as the club crest on the cover of the matchday programme as early as 1956, it had never appeared on the players' strip prior to 1983. Since 1959, various other designs had been worn on the shirts, incorporating either the lion rampant or the letters DUFC, often on a circular badge.