Some Juventus players posed for a series of photos wearing the shirt they'll use during the FIAT Cup, a tournament between Juventus, Parma and Shenhua scheduled for Saturday May 24 in Shanghai.

For the first time in the Club's history, Juventus will play with FIAT as sponsors on their shirts; the brand will take the place of New Holland's logo for the occasion. Juve will still use their normal sponsors for the rest of the tour, however, i.e. in tomorrow's game in Hong Kong and in the one in Melbourne.


Comments (8)

  1. fsc

That is what the sponsor (Fiat) logo should have looked like for the 07/08 top, not all this \"New Holland Fiat Group\". That is way too much!

  1. Francesco

This should be juventus sponsor!

  1. fsc

Fiat is Juventus\' sponsor!

  1. fsc

Yeah but the FIAT logo more at home (literally!) on Juve\'s shirt.

  1. fsc
  1. fsc

Wow, this looks much better than their league home kit.

  1. fsc


  1. Mark Jessop

I'm a bit late to the party on this one but New Holland is a Fiat group company as are Case Tractors, Alfa Romeo, Maserati, Lancia, Jeep, Chevrolet and Ferrari. Not forgetting Magneto Marelli ignition systems.

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