The photo shoot to promote ‘The making of’ campaign took place some weeks ago.
White, magic white. The color of champions, The color of the new PSV away kit for the coming seasons..
The new away kit is made in a dialogue with the supporters, the club and partner Nike in the period that Guus Hiddink was still coach of PSV.
They have chosen for a total white outfit. After approval of the designs and the first so-called 'samples', by the technical staff and the commercial division of PSV, the kit has finally gone to production
Photo press agency Pics United’s team and match photographer Bob van den Cruijsem took photos of players from several nationalities. The Belgian midfielder Timmy Simons, the Mexican defender Carlos Salcido and the Ivory Coast striker Arouna Koné rose to the occasion, being portrayed as sturdy men.