This is the first glimpse of the new away shirt that Charlton will wear in the 2007/08 season Based on a club kit in 1923 , the new away strip - which will be accompanied by navy shorts and socks - replaces last season's black away strip.
But Alan Pardew's men will continue to wear the black kit at times during the coming 2007/08 Championship campaign as it becomes the club's third kit.
The red home strip remains unchanged. Retail manager Michael Rea said: "If we were going to have a blue kit, it was important that it didn't look like another club's kit, which is why we have gone for the denim and seahawk blue stripes.
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"Blue is the most commercial colour in terms of clothing, and we've harked back to the strip Charlton wore in 1923."
He added: "The fabric is very hi-tech, with the shirt made of a three-way breathable sporting fabric.
"In addition, with red, blue and black strips for the coming season, there is a very broad range for fans."
Supporters should note that the club's Bexleyheath retail outlet is currently closed during the summer, but is scheduled to re-open on July 18th with the official launch of the new away kit.
