PSV new Nike 07/08 away kit - The making of campaign

PSV will play in a magic all-white away outfit next season. The new away kit is due to go on sale on 1 June, but there will obviously be some prepublications of the new kit the next few weeks.

The photo shoot to promote ‘The making of’ campaign took place some weeks ago.

White, magic white. The color of champions, The color of the new PSV away kit for the coming seasons..

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The new away kit is made in a dialogue with the supporters, the club and partner Nike in the period that Guus Hiddink was still coach of PSV.

They have chosen for a total white outfit. After approval of the designs and the first so-called 'samples', by the technical staff and the commercial division of PSV, the kit has finally gone to production

Photo press agency Pics United’s team and match photographer Bob van den Cruijsem took photos of players from several nationalities. The Belgian midfielder Timmy Simons, the Mexican defender Carlos Salcido and the Ivory Coast striker Arouna Koné rose to the occasion, being portrayed as sturdy men.

Arouna Koné, Carlos Salcido and Timmy Simons are posing for a photo in the new away kit.

 The players were happy with the outcome

 

the result: 07/08 new kit ad 

 

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