The new F.C. Atlas A.C. football kits were launched at the subcaliforniano Ulises Mendivil. The home shirt is half red and half black shirt divided up verticaly, with some gray details, black shorts and black/red socks. The away kit is a Grey shirt with some red details, Grey shorts and grey/red socks. The Third kit is a white shirt with 1 red and 2 black vertical lines in the middle, black shorts and white socks.
The Atlas Football Club was founded in a cafe of Guadalajara, Mexico, where a few students of the upper class society were remembering their experience of playing football in British Universities' squads where they had spent the last few years. They decided in the summer of 1916, to set up a football team called "Club de fútbol Atlas".