This is the new Colo Colo 08/09 home shirt made by umbro. Club Social y Deportivo Colo-Colo is a Chilean football club.
The team started when eleven players from Magallanes split out of their club: the Arellano brothers, David and Francisco; Juan Quiñones (who designed the team uniform and colors); Luis Contreras (who came up with the name); Rubén and Nicolás Arroyo; Clemente Acuña; Guillermo Garcés; Rubén Sepúlveda; Eduardo Stavelton; and Luis Mancilla. All of them founded the Team in April 19 in 1925.
The team colours (white and black) show the philosophy of the founders: "The white shirt stands as a symbol of purity of principles and intentions and the black of the pants shows the determination to always fight loyally for the victory." And there is a Black Bar Above the badge in memory of David Arellano's death, for having founded one of the most important teams in Chile.
The Sponsor might have to be changed as apparently no Alcohol will be allowed as sponsors in Chile starting this year. The design was oficially presented in the Noche Alba ("White Night ", an event where the club presents the new kits, players, etc).