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Norwich City is delighted to announce details of the new 2008 home and away kits.

Following the announcement of AVIVA as Main Club Sponsor, Norwich City is delighted to announce details of the new 2008 home and away kits. Home kit runs for two years, until end of 2009-2010 season.

It is anticipated that 4,000 shirts in assorted sizes will be available the week commencing July 28. These are available through pre-order on a first-come, first served basis. If we are unable to fulfil your order, shirts will be available on general sale in mid August. Circumstances beyond our control may lead to this changing but we will use our best endeavors to fulfill this timetable.

Norwich City's nickname, "The Canaries", has long influenced the team's colours and crest. Originally, the club was nicknamed the Citizens ("Cits" for short), and played in light blue and white halved shirts, although the halves were inconsistent; "the blue Home kit runs for two years, until end of 2009-2010 seasonwas sometimes on the left hand side of the shirt and sometimes on the right." The earliest known recorded link between the club and canaries, comes in an interview recorded in the Eastern Daily Press with newly appointed manager, John Bowman in April 1905. The paper quotes him saying "Well I knew of the City's existence... I have... heard of the canaries."

"This as far as we can tell is the first time that the popular pastime of the day ie... rearing... canaries was linked with Norwich City FC... the club still played in blue and white, and would continue to do so for another two seasons."

By February 1907, the nickname Canaries had come more into vogue; thoughts that an FA Cup tie against West Bromwich Albion (nicknamed "Throstles" after a bird) was "a bird -singing contest" were dismissed by the polymath C.B. Fry as "humbug" but Bowman and Fry's colleagues in the national press increasingly referred to the team as Canaries.

City of Norwich Coat of ArmsThe following season, to match the nickname, City played for the first time in Canary livery; "yellow shirts with green collars and cuffs. One paper produced the quote 'The Cits are dead but the Canaries are very much alive'." Apart from the obvious colour link, a canary may seem an odd choice; however, many English football clubs have adopted small birds as emblems that symbolise agility and deftness around the field.

Away kit

Away kit runs for one year, until end of 2008-2009 season.

The new away kit will be exclusively unveiled at this year's Royal Norfolk Show (Wednesday, June 25 and Thursday, June 26) in the Norwich City marquee.

Exact launch details are to be confirmed.

The shirt prices are: Adult short-sleeve GBP 40, Youth short-sleeve GBP 30, Ladies' GBP 36, Goalkeeper Adult GBP 45, Goalkeeper Youth GBP 35, Adult long-sleeve GBP 45 and infant kit GBP 27.

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Comments (1)

  1. fsc

Why don\'t AVIVA put Norwich Union on the shirt as it is more relevant to locals?

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