Norwich City officially unveiled their new 08/09 away kit (and red GK shirt) bearing the name of new sponsors Aviva, which replaces the red kit worn last season. The kit is produced by Xara and will run for one year, until the end of the 2008-2009 season. The first deliveries are expected by mid-August. The shirt price is: adult short-sleeve £40, youth short-sleeve £30, ladies' £36, goalkeeper adult £45, goalkeeper youth £35, adult long-sleeve £45 and infant kit £27.
Asked for his opinion on the new kit, Roeder was complimentary about the design on both new Aviva strips. "I think the new kit is fantastic. Obviously we're very lucky to secure Aviva as our new sponsor, and I think it's a great new strip. Both the home and away kits are special, and I hope they bring us lots of luck this year.
"I've not been to the Norfolk show before, and it knocks me out how many people are here and the interest that they're showing in the events that are going on. I think everyone likes the new kit, and I think that everyone is very positive about it and the new season."