This is the new Atletico Madrid home shirt for the 2008/09 season made by Nike. It's a leaked picture and the shirt is not officially launched. Atlético wears its famous red-and-white stripes at home, while wearing blue-and-white on the road.
The kit has been made by Nike for about 6 years, as Nike wants to provide competition against Real, who have a deal with Adidas. The current shirt sponsor is Kia Motors, while the AXN cable channel (a division of Sony Pictures Entertainment) has a minor sponsorship on the back of the shorts and Kyocera has a sponsor's logo on the back of the shirt.
Previous shirt makers:
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1985-1998 Puma
1998-2001 Reebok
2001-Present Nike
Previous shirt sponsors:
1989-1990 Mita
1990-93, 1994-96, 1997-99 Marbella Tourism Board, as Jesús Gil was mayor of Marbella at this time
1993-94 Antena 3
1996-97 Bandai/Tamagotchi
1999-2000 no sponsor
2000-03 Idea
2003-05 Columbia Pictures (Movies advertised on the shirt included: Bewitched, S.W.A.T., Big Fish, Hellboy, Spanglish, Resident Evil 2: Apocalypse, Hitch, XXX and the aforementioned Spider-Man 2)
2005- KIA
