Derby County’s new 08/09 away Adidas kit was revealed to the public for the first time as part of Green Day - at the Carling Cup clash with Lincoln City.
Young professionals Mark Dudley, Paris Simmons, Mitch Hanson and Aleksandar Prijovic paraded the vibrant lime-green outfit at half-time against the Imps and it was well-received by the Pride Park crowd.
Along with the teams home shirt, the away shirt will carry the name of sponsors the Greenbank Group on the back.
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The green shirts were being launched as part of a Green Day to promote environmental awareness at the club and involve such innovations as players arriving at the ground in Toyota Hybrid cars, and the evening's edition of The Ram being printed on recycled paper.
Charles Conroy, Managing Director of the Greenbank Group, said: "We are thrilled to be associated with Derby County in raising awareness of environmental issues - this is a key theme of Greenbank's business, both internally and in the expertise and products we promote to our customers.
"2008 has been a trophy year for the group and sponsorship of Derby County allows us to further build upon our success and demonstrate the pride we have in our Derbyshire business and workforce."
With UK headquarters based in Woodville, the Greenbank Group combines years of traditional engineering expertise with pioneering new technology to deliver efficiency improvements at large coal-fired power generating plants.
Mr Conroy added: "We encourage all our staff to look for ways to reduce or recycle waste.
"This includes having segregated waste collection points all around our offices and factory and, where possible, we promote the use of local suppliers to minimise carbon footprint.
"We encourage all football supporters to reflect on this and if we can inspire just a few changes to benefit the environment we will feel vindicated in our effort. "
Tom Glick, President and CEO of Derby County, said: "As this Green Day event at the club highlights, Derby County Football Club is an organisation that recognises the importance of addressing environmental issues that affect us all.
"We are proud to be partners with the Greenbank Group, whose commitment to developing products which contribute to improving the performance of power generation demonstrates the significant contribution being made by local Derbyshire people in tackling such a worldwide concern."
