Juventus have unveiled the new 08/09 home and away kits for their return to the top European level. On the first day back from the holidays, the new kit to be used in the 2008/09 season was unveiled at the Media Center in Vinovo.
Technical sponsors Nike took inspiration from the Club's successful past to create the kits. Indeed the home strip recalls the legendary '70s period, while the away shirt's gold colour celebrates Juve's international triumphs.
The home shirt is obviously black and white, but with slightly larger bands than last season's one. The stripe in the middle of the shirt, under the V-neck collar, is black. After the use of red last year, detailing is back in the classic yellow, a colour which appears on the armholes, on the lower rim and in the front part of the black collar. The numbers (and players' names) and the famous Nike "tick" logo are also in yellow. The shorts are white with yellow profiles, with the swoosh and the number in black on the left side and the Juventus logo on the right. Socks are black with a white rim and have the Nike logo and the name Juventus on them.
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The away strip is completely new. After using blue and yellow (recalling Turin's city colours), from summer 2008 Juventus dress in gold. And white, used for the armholes, lower rim, numbers and player names. Matching shorts are black with gold-coloured laces and profiles, while the Nike logo and numbers are in white. Socks are gold with a black and white rim and feature the swoosh and the name Juventus.
A few decorative elements embellish the kits: the name Juventus appears on the outer collar area at the back, while on the inside the word "Bianconeri" appears, accompanied by two stars.
The materials used are the latest in cutting-edge technology. The main body of the shirts is made with Nike Sphere technical fabric, which is extremely light and allows the skin to breathe, reducing contact and allowing sweat to evaporate quickly.
Both the black and white and the golden shirts have the Juventus crest on the left side, just below the two stars representing the number of League titles won (in tens), making their comeback on the players' chests. The sponsor logo, New Holland, a company of the FIAT Group, is located in the centre.
