Take a look around at the bootroom at Niketown London. In this video you see the nike 08/09 collection, but at Niketown London you can also design your own kits with the nike kit builder.
Designed by R/GA London, the interactive display on the first floor of the store enables anyone to customize a complete Nike football kit for themselves and/or their teammates.
Colors, styles, names, emblems, and even sponsors can be added and amended on these personalized football shirts.
