Southend United have unveilend their brand new 08/09 home kit for the upcoming Coca-Cola League One season. This is the first image of the Paint The Town Blue campaign.
The new Nike shirt will be on sale from Thursday July 10th at 2pm, but the Club Shop are now taking pre-orders.
Supporters can visit the online Club Shop to reserve their kit for the new season, as Southend look to mount another push for promotion back to the Championship. Once again the Kit is produced by Nike and incorporates their latest Dri-Fit fabric, which is designed to keep you dry and comfortable.
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The shirt features several shades of blue this season in a move away from the plain navy. The shirt also features Nike's Dri-Fit mesh panelling down each side to maximise ventilation and moves moisture rapidly away from the body. They say it also looks good with jeans!
Prices are the same as last season - Shirts: Adults £40, Youth £35, Children £33