Diadora announced its new 3 years sponsorship agreement with Standard Liege, the current champions of the Jupiler League, the Belgian First Division.
The new kits developed for the 2008/09 season in red, white and blue colour way mirrors Diadora’s idea of innovation and style as a winning recipe for success and is the result of the Gamma project: designed like two gammas meeting and complementing each-other, this is the very first project that embraces both uniforms and accessories, from ball to shin-guards, from boots to keeper’s gloves, a total look that speaks of study and development.
Diadora is very happy of this enriching relationship with Standard Liege, a team also known as "Les Rouches" ("The Reds") for the colour of their home shirts, that embodies the essential values Diadora want to communicate when it comes to sports: team spirit, resilience, passion and talent.
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