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Borussia Dortmund and their official kit supplier Kappa have revealed the new 09/10 BVB kits. A huge version of the new home kit for the 2009/2010 season was introduced by BVB chairman Hans-Joachim Watzke as well as Cornelia Schmidt and Peter Schmidt, managing directors of Kappa-Deutschland GmbH.
With regard to BVB´s huge fan base around the world, the presentation of the new kit was presented under the motto "The biggest squad of the world has a new supplier."
On Wednesday the "shirt secret" was finally disclosed, at least officially,after computer hackers had managed to make the new design public two days prior to the presentation. "Some people have invested a lot of energy to find out what the new shirt will look like, this is how big the interest is," said BVB´s press officer Josef Schneck with a wink and a smile.

"I like it a lot," said BVB boss Hans-Joachim Watzke, and sports director Michael Zorc added, "I would have loved to wear a shirt like this in my active career." And the delight is mutual. "To equip a club like Borussia Dortmund is just fantastic," said Kappa´s Peter Schmidt.

"Tradition is very important in Dortmund, that´s why I´m so happy about the classic combination of the club´s colours," said Watzke. "With Kappa we have found a partner who is aware of the importance of yellow and at the same time they have created a shirt with a modern design." The main colour is yellow, supplemented with dynamic, sickle-shaped elements in black. The black shoulder area includes the Kappa logo that fades into a logo band with the famous brand mark. "Together with BVB we have developed a modern design that emphasises the trademark Borussia Dortmund and is free of any gimmickry," said Kappa´s Cornelia Schmidt.

The away shirt, a real eyecatcher, has a distinctive design of sunrays. The yellow rays are the most prominent feature of the new black away jersey, which takes up elements of the "100 Jahre BVB" (100 years BVB) logo. "We are immensely proud to partner with BVB in their centenary year and we cross our fingers that the team of coach Jürgen Klopp has a great start to the season in the new kit," said Peter Schmidt.

The new event shirt of Kappa is red and white, inspired by the city colours of Dortmund. Roman Weidenfeller was also at the presentation, showcasing the new and striking goalkeeper´s outfit.

Borussia Dortmund´s fans already had a chance to purchase a replica of the new shirt on Wednesday. As a thank you for the fantastic support last season, the Black ´n´ Yellows together with Kappa organised a special event. In BVB´s fan shops as well as some department stores stood behind the counter to sell the first shirts of the new collection.

They are totally "suitable for fans", so Hans-Joachim Watzke. "They absolutely Sprehe and Brinkhoff compatible..." - meaning, Bratwurst and beer lovers also look gorgeous in them.




Comments (14)

  1. Paul - curswine

That&#039;s a very nicely drawn concept and an excellent idea for branding too.<br /><br />I&#039;m thinking whether to a have a try for this competition but Stafford are in the same division as my town&#039;s team so don&#039;t want to make them look too good.<br /><br />I wonder why they have a pretzl in their logo?

  1. Gethin ap Phylip

I think It&#039;s meant to be a rope, but I have to admit it looks like a pretzel.

  1. Paul - curswine

aah I though bits on it was salt not the indents in rope. Easy mistake to make.

  1. Jay

Is this entered in the competition?

  1. Jay

It&#039;s actually a pretzel which they added in 2002 in support of the pastry type&#039;s assassination attempt on George W. Bush.<br /><br />Or it could be rope. I might be getting mixed up.<br /><br />I&#039;ve checked. It&#039;s rope.

  1. fsc

sehr sehr sch?

  1. fsc


  1. fsc

:confused: <br /><br />It would have been much better if they had only <br />one Kappa logo on each shoulders.<br /><br />This Sucks.....<br /><br />What an awful kit for such a memorable season....<br /><br />I mean... it\'s there centenary shirt.....what was kappa thinking???<br />Don\'t they have any respect for such a long history??...<br /><br />I always hated that continuous kappa logos....<br />It\'s always better to have only one kappa logo.

  1. fsc

the away shirt i like its better than anything

  1. fsc

Oh My God!<br />They\'re so ugly!!!<br />Nike is **** but their simple kits much better...<br /><br />I just dont know if i love BD in germany no more... hahahaha<br />ah no! i do!<br /><br />

  1. fsc

I don\'t like the appearance of multiple stripes around the shoulder. Gives them a bumble bee appearance. BZZZZZZZZZ

  1. fsc

the home shirt is a major cluster**** by kappa. they should have kept the design simpler and used a brighter tint of yellow; there\'s too much going on on the shoulders. the keepers are gonna look like disneyland janitors. the away kit is truly original and one of the best I\'ve seen this season so far.

  1. fsc

The red one is the best out of the bunch.

  1. fsc

You nike haters finally have what you wanted for so long: A horrible but, not nike, Borussia Dortmund kit<br /><br />Enjoy this garbage...

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